The beauty market is increasingly being shaped by channel shifts and a whole host of indie brands. In a world with rapidly changing products and distribution models, it’s critical for brands and retailers to know what is selling, where, why, and for how much.
We monitor beauty industry trends across the globe, from the big picture down to the category, geographic region, and store levels, based on best-in-class point-of-sale (POS) and consumer data.
We also offer analytic solutions such as new product forecasting, segmentation, price and promotion evaluation, market forecasting, and more. Our industry analysts leverage these unmatched data assets to provide data-driven perspective as you navigate the complexities of a changing market landscape.
Deep Industry Expertise
Larissa Jensen
Senior Vice President, Industry Advisor, Beauty
“When economic sentiment gets shaky, consumers turn to beauty products for an emotional lift. Sales performance results reinforce beauty’s resiliency and unfaltering position as an indispensable category. As the prestige and mass industry lines blend, a clear picture of the total beauty market becomes particularly important for brands and retailers.”
Ulta Beauty values Circana’s Checkout tool as an instrumental resource for helping us better understand the evolving consumer landscape and how shoppers are actively engaging with the category. As the nation’s largest beauty retailer and leading destination for brands to be discovered by passionate beauty enthusiasts, we’re focused on evolving with our guests and see a responsibility to anticipate and deliver on their expectations.
Elizabeth Oates
Vice President Consumer Insights Monthly, Ulta Beauty
