Who we are

We’ve been making life possible for our customers since 1984.

We’ve come a long way since our humble beginning as a burgeoning WA pawnbroking business to be the organisation we are today. And through it all there’s one thing that hasn’t changed – our passion and commitment to see what’s possible for our customers.

In 2023 we sold nearly 2 million second-hand items, bought 1.3 million items, provided pawn loans against 1.1 million items, and approved over 264,000 cash loans for our Australian customers. From jewellery to musical instruments, you’ll be surprised by what you’ll find in our 200 shop categories online and in-store.

We’re proud to be one of Australia’s largest second-hand retailers and a trusted provider of affordable personal finance solutions, giving our customers freedom of choice for over 35 years.

Our team of 1200 dedicated staff across the country are committed to providing exceptional service and support to our customers who are at the heart of everything we do.

We act in accordance with the National Consumer Credit Protection Act (2009) and are trusted and responsible lenders who are here to help our customers.

Where we’ve come from

Our humble beginning as a family pawnbroking business saw us grow into Australia’s biggest second-hand retailer before expanding into personal finance.

The story began when founder Brian Cumins saw an opportunity to expand the pawnbroking industry into retail. From a WA family business to an international name, Cash Converters has reshaped the second-hand industry as it has grown and expanded across the globe.

We have more than 150 stores in Australia with a total of 669 stores across 17 countries (as at 30 June 2024) – with our company headquartered in Perth, Western Australia.

Milestones

1984 – Our founder Brian Cumins opened the first store in Victoria Park, Western Australia
1988 – Our first two franchise stores opened in Western Australia
1991 – Our first international store opens in Essex, UK
1994 – France becomes the location for our first non-English speaking store
1995 – We are listed on the UK Stock Exchange
1997 – We are listed on the Australian Stock Exchange
1999 – Our Cash Advance product launches
2003 – We launch our first Personal Loan product
2005 – We turn 21 and reach 450 stores worldwide
2006 – We undergo an entire re-brand, from logo to store design to advertising
2007 – Our largest online second-hand goods retail platform launches
2009 – Cash Converters reaches 500 stores worldwide
2009 – EZCORP is introduced as a strategic shareholder
2010 – Our Personal Finance product launches in the UK
2010 – The Federal Government National Consumer Credit reforms starts to take shape
2010 – Our Online lending launches in Australia
2012 – We are fully regulated by the National Consumer Credit Protection Act passed in Federal Government
2013 – Cash Converters acquire Carboodle (now Green Light Auto Finance)
2014 – We celebrate our 30th birthday with 768 stores in 21 countries!
2016 – Our ‘What’s it Worth Online’ tool launches - now customers can get their quotes online
2016 – The Mercury platform - our bespoke, internal lending and assessment platform, is built and launches
2017 – We launch our Medium Loan financial product
2019 – We launch our My Loans Personal Finance app to manage personal finance loans
2020 – Sam Budiselik is appointed as our new CEO - MD
2022 – Cash Converters acquires the remaining equity in our New Zealand Master Franchisor
2022 – Our PayAdvance financial product officially launches
2023 - Acquisition of UK Franchise Group - Capital Cash, our largest franchise group in the United Kingdom
2024 – Our Line of Credit product launches


We are trusted lenders

We can’t emphasise enough how important responsible lending is to us. As part of the National Credit Providers Association (NCPA), we’re required to provide you with fair and safe credit under all our personal loan products.

The NCPA takes its role of driving self-regulation of the industry very seriously. The association strives to promote and protect the rights of customers by ensuring lenders (like us) are always applying responsible lending practices.

We are also a member of the Franchise Council of Australia, the peak body for Australia's franchise business segment and the largest community of franchise systems in the country.