Media

DraftKings drew inspiration from Netflix for the strategy behind one of its big bets

3 min read

MrBeast is casting for the next season of 'Beast Games'

3 min read

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Leaked ByteDance document shows how TikTok scores staff on 'ByteStyle' and other performance measures

Read the ratings criteria that ByteDance and TikTok use to grade employees in performance reviews.

6 min read

CMO Insider: Manu Orssaud, CMO, Duolingo

Seeking nominations for Business Insider's most innovative CMOs of 2025 list — submit entries by April 25

We're looking for the top CMOs who are driving growth for their companies and innovating in marketing in a highly uncertain economic environment.

2 min read

Founder of AvatarOS also built Lil Miquela

Read the pitch decks from these 38 creator-economy startups that helped them raise millions of dollars

Creator and influencer startups used these pitch decks to raise millions from VCs and other investors.

5 min read

The next big social app won't look like TikTok. 12 investors dish on where they're placing their bets in consumer tech.

We spoke with investors about the future of social media. Here are five takeaways on AI, loneliness, and dating.

8 min read

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TikTok is making some employees choose: PIP or severance

As TikTok and ByteDance staff get their annual performance scores, some are being offered a choice to go on a PIP or take severance and leave.

3 min read

The winner of MrBeast's 'Beast Games' describes what happens when you get $10 million

Jeffrey Allen won $10 million on the first season of MrBeast's "Beast Games." It was a mix of emotions, he told a podcast.

3 min read

Jake and Logan Paul looking at a cell phone.

Inside Jake and Logan Paul's 'whirlwind' new reality show that blurs the lines between TV and social media

Jake and Logan Paul were making a reality show before production began on "Paul American," their eight-episode Max series dropping later this month.

4 min read

Twitch CEO Dan Clancy sat with a microphone speaking at the SXSW 2024 event.

Twitch's CEO on its biggest competition, Big Tech's growth-at-all-costs mindset, and why Twitter isn't really a town square

Twitch practically invented livestreaming. Next challenge: keeping its audience and turning a profit.

8 min read

The streaming wars are over. The rich won.

Streaming apps like Netflix, Spotify, and YouTube are adding more tiers, pushing people to upgrade, and increasingly focusing on rich customers.

8 min read

The top jobs creators are hiring for, from scriptwriter to YouTube strategist

YouTube creators and other social media influencers are hiring for the teams and production staff who help create content and run their businesses.

3 min read

SXSW behind the scenes: 6 topics everyone was debating in TV, film, and the creator economy

I spent three days in SXSW, where the entertainment industry is divided over AI, LA's future, and more.

6 min read

Read the pitch deck the 'Spotify of shopping' used to score a spot in an Andreessen Horowitz startup accelerator

Rodeo, a social commerce startup, says it wants to help people "shop the way they scroll." Read its pitch deck.

5 min read

This startup is betting on AI to supercharge the virtual influencer market. Read its pitch deck.

AvatarOS, a virtual avatar startup, was founded by Isaac Bratzel, who helped build virtual influencer Lil Miquela.

5 min read

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SoftBank-backed creator startup Jellysmack unloads another arm of its business

Blue Foxes, led by former Jellysmack executives, will take over some of the creator economy startup's owned-and-operated channels.

2 min read

Tony Hinchcliffe speaking at Madison Square Garden rally for Donald Trump, October 27, 2024.

Don't draw the wrong conclusion about Netflix signing a pro-Trump comedian

Netflix's deal with the comedian Tony Hinchcliffe isn't part of media's bending to Trump. It's been interested in controversial comedy for years.

4 min read

A livestream seller holds a product in front of a camera.

A US TikTok ban could lead to a social shopping boom — in Mexico

TikTok Shop agencies are helping US brands break into Mexico in order to reach a fast-growing market and hedge against a ban.

3 min read

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TikTok staffers are burned out and going on mental health leave to get a break: 'feeling like a failure'

TikTok employees say burnout has become common amid performance pressure and political uncertainty. Some are going on mental health leave for a break.

10 min read

Jeff Bezos on the red carpet of the Vanity Fair Oscars party, wearing a white bow tie.

Leaked WaPo memo reveals big changes coming to Jeff Bezos' newsroom

Executive editor Matt Murray said the paper needs to evolve to new reader habits and the rise of AI in a competitive news environment.

9 min read

Chad Biagini is the president of Excel Search & Advisory.

PE is fueling hiring in sports. Here are some of the hottest jobs.

A top executive search firm breaks down in-demand jobs in sports in 2025, from marketing roles to openings on women's teams.

4 min read

Want to keep your best workers happy? Cut the low performers, a former Netflix HR director says.

A former HR director at Netflix said the company's culture of feedback and transparency initially took him aback.

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Trying the buzzy social media platform Yope showed me how hard it is to get people to download another app

With 2.2 million monthly active listeners, Yope is gaining traction with Gen Z users. I tested it for a few days to see the appeal.

4 min read

A Talibro takes a selfie with the Taliban.

YouTube bros are chilling with the Taliban

As influencers flock to Afghanistan to hang out with the "Talibros," adventure tourism has reached a new extreme

9 min read

AUSTIN, TEXAS - MARCH 08: (L-R) Clayton Davis, Sean Evans, and Rhett James McLaughlin speak during the Variety Podcasting Brunch Presented By YouTube at Austin Proper Hotel on March 08, 2025 in Austin, Texas. (Photo by Marcus Ingram/Variety via Getty Images)

'Hot Ones' host Sean Evans is 'sick of' having to explain to advertisers why his hit YouTube show is comparable to TV

Sean Evans advocated for YouTube's parity with TV, stressing the success of "Hot Ones" and the platform's transformative role in modern media consumption.

3 min read

A man with swept-back dark hair and a sharp goatee staring to the right, his mouth is slightly open. He's wearing a fitted black long-sleeve shirt, there is a blue circle glowing underneath the shirt on his chest.

Disney execs teased upcoming theme park features at SXSW, from 'Star Wars' to the 'Fantastic Four'

Two years after Disney announced a $60 billion theme parks and cruise expansion, it's revealing new features coming to its parks.

4 min read

Doji is a virtual try-on app that is testing its private beta

A new AI fashion app is trying to perfect the virtual try-on and tech investors are loving it

Doji lets users create AI avatars with their likenesses and virtually try on clothing. It raised funding from Alexis Ohanian's Seven Seven Six fund.

4 min read

Instagram is starting to roll out its CapCut rival editing app — but it won't get you preferential treatment in the feed

Some influencers have early access to Meta's new "Made with Edits" tag, which the company began rolling out this week.

2 min read

The New York Times executive editor Joe Kahn

Top NY Times editor Joe Kahn says the paper is adding readers in red states and still has room to grow

The NY Times' Joe Kahn said the paper is adding readers outside the coasts, despite the political divide. He outlined efforts to build trust.

3 min read

Different closed captioning symbols flashing on a blue background.

Captions are too hard to use on streaming services. Can we figure this out, please?

Streaming apps like Netflix, YouTube TV, and Amazon Prime all have different ways to turn on captions. It's so confusing! We need to standardize this.

6 min read