Branding para cafeteria bar

Status: Pending
Prêmio: €120
Inscrições Recebidas: 151
Vencedor: yeamunraj12

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Síntese do concurso

Visual Identity Development for "Cafetería-Bar La Represa"

Dear
We are in the process of developing a café-bar concept located in Parque La Represa, Marbella, and we are seeking professional support to create a cohesive and impactful visual identity for our brand.

Our vision centers around blending the natural beauty of the park with a warm and welcoming atmosphere, and we would like our branding to reflect this. Below are the key elements we are looking to develop:

Project Scope
Logo Design

A logo inspired by the park’s nature, featuring elements like a stylized coffee cup, leaves, or trees.
A clean, modern design with an artisanal touch, possibly incorporating a circular motif.
Color Palette

Primary Colors:
Forest Green (#4C7A57)
Earthy Brown (#6F4E37)
Complementary Colors:
Water Blue (#A6CCE3), Light Beige (#F7F1E5), and Soft Gold (#C9A66B).
Typography

Elegant serif fonts for the logo (e.g., Playfair Display or Cinzel).
Modern sans-serif fonts for supporting materials (e.g., Lato or Montserrat).
Applications of the Visual Identity

Packaging: Designs for cups, napkins, and biodegradable bags with minimalist, nature-inspired patterns.
Menus: Sustainable materials like kraft paper or wood with clean, botanical-inspired designs.
Signage: Carved wood or aged metal for outdoor signage and chalkboards for interior use.
Decorative Elements: Wall murals, vertical gardens, and branded table designs.
Promotional Materials: Social media templates, posters, brochures, and loyalty cards.
Deliverables

The logo.
Packaging mockups.
Signage designs.
Menu templates.
Staff uniforms (aprons, shirts, and optional caps). uniforms with the bussines name

Looking forward to your response.

Choosing the Name

During the selection process, several options for the name of the establishment were evaluated, seeking to reflect its connection with the natural environment and its commitment to the community. The options considered were:

Café Verde Natural: Focused on highlighting the sustainability and nature of the park.

Café Arroyo Verde: Highlighting the link with the park and water as a key element.

Café La Represa: Finally chosen for its simplicity, clarity and direct connection with the name of the park, being easy to remember and transmitting a sense of local belonging.

Name of the establishment: "Café La Represa".

Subtitle: "Where tranquility is savored".

Meaning: This name reflects the harmony between the Arroyo de la Represa park and the establishment's commitment to sustainability and care for the environment.

Meaning: This name reflects the harmony between the Arroyo de la Represa park and the establishment's commitment to sustainability and care for the environment. "Arroyo" symbolises water and the connection to nature, while "Verde" emphasises sustainability and the natural environment surrounding the café. It also represents a tribute to the rich biodiversity of the park and its role as Marbella's green lung.

Reason for choice: This name was chosen to highlight the direct connection with the Arroyo de la Represa Park, highlighting its central role as an emblematic and accessible natural space. In addition, it conveys a clear and memorable identity for local visitors and tourists, aligning with the environment and its cultural and ecological importance.

Logo: It represents a stylised leaf combined with water waves, evoking the nature of the park.

Key branding elements:

Typography: Elegant and modern, in dark green and brown tones, reflecting the connection with nature and sustainability.

Promotional materials: Posters, menus and signage designed with recycled paper and eco-friendly inks.

Merchandising: Reusable cups, cloth bags and t-shirts with the logo and the phrase "Let's take care of our park, let's take care of our planet".

Space design: Use of colours and textures consistent with the logo in the interior and exterior decoration of the establishment.

Chromatism: Green and brown tones that reflect the connection with the natural environment.

Staff clothing: Uniforms designed in green and beige tones, with light and comfortable materials. The establishment's logo will be embroidered on the chest, conveying a professional image aligned with the identity of the place. In addition, each uniform will include an inspiring phrase such as "Let's take care of our park, let's take care of our planet", encouraging both staff and customers to preserve the environment.

Thematic decoration: Murals that tell the story of the Arroyo de la Represa and its biodiversity.

4. Landscape Integration

Materials:

Use of natural stone and wood for the module and exterior elements.

Local vegetation integrated into planters and pergolas.

Colours:

Soft and natural tones that respect the aesthetics of the park.

Open design:

Large windows that allow a direct visual connection with the surroundings.

Best regards,

Habilidades Recomendadas

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Painel de Comentários

alhelalsmedia
- 1 semana atrás
Please reconsider this... #107 I am fully prepared to provide the source files (PSD or Illustrator) or deliver mockups to meet your requirements.
It would be a great honor to be selected as the winner. Looking forward to your kind decision.
#107
- 1 semana atrás
yeamunraj12
- 1 semana atrás
#extended
- 1 semana atrás
asifian102352
- 1 semana atrás
lol ai generated design 5star :D
- 1 semana atrás
rayhanhossen235
- 1 semana atrás
Thank you for the opportunity to participate in your contest. However, we’ve noticed that most of the designs you’ve rated highly appear to be AI-generated. Such designs usually have issues like unclear fonts, low image resolution, and lack of originality, making them unsuitable for professional use.

We spent considerable time and effort creating high-quality, original designs, but unfortunately, they were rejected. If your requirements, like including packaging with the logo, had been clearly mentioned, we could have tailored our submissions better.

We kindly request you to reconsider the authenticity and quality of the designs you’ve rated. A contest should prioritize unique and professional work that truly represents your brand.

Thank you for understanding.
- 1 semana atrás
asifian102352
- 1 semana atrás
My design not ai design. I proof artboard
- 1 semana atrás
biendesign17
- 1 semana atrás
Sorry but it's unfortunate and sad that you chose and evaluated designs using artificial intelligence (AI) and rejected my design and some other designs!
- 1 semana atrás
biendesign17
- 1 semana atrás
Hello sir!
I have sent my designs. But the sad thing is that many designs use artificial intelligence (AI). I hope you will choose the best and most suitable design for your Brand!
Best regards!
- 1 semana atrás
Lamia52
- 2 semanas atrás
#extended #extended #extended
- 2 semanas atrás
shrahman089
- 2 semanas atrás
#81
- 2 semanas atrás
shrahman089
- 2 semanas atrás
#81
- 2 semanas atrás
ssafa4591
- 2 semanas atrás
Please check my entry #785
- 2 semanas atrás
jotaniyachirag2
- 2 semanas atrás
Hello sir please check #741.
- 2 semanas atrás
imamhosen38
- 2 semanas atrás
658 #646
- 2 semanas atrás
biendesign17
- 2 semanas atrás
#extended Thanks You!!!
- 2 semanas atrás
ismail328401
- 2 semanas atrás
Please check my entry #286 #287
- 2 semanas atrás
ritwik1607
- 2 semanas atrás
please check #55 It is according to your given requirements.
- 2 semanas atrás
nurjahan164
- 2 semanas atrás
Please check my entry #175 #176 #177
- 2 semanas atrás
nurjahan164
- 2 semanas atrás
Please check my entry #165 #166
- 2 semanas atrás
sobujfreelancer
- 2 semanas atrás
check please #459
- 2 semanas atrás
syahrul714
- 2 semanas atrás
#362 Please check sir/ma'am, This work is my own original work which is the result of my ideas and creations without the help of gpt AI chat.
- 2 semanas atrás
muhammadimran908
- 2 semanas atrás
PLEASE CHECK
#231 , #233 ,#234 And #236
- 2 semanas atrás
nurjahan164
- 2 semanas atrás
Please check my entry #175 #176 #177
- 2 semanas atrás
nurjahan164
- 2 semanas atrás
Please check my entry #165 #166
- 2 semanas atrás
shrahman089
- 2 semanas atrás
#81
- 2 semanas atrás
shrahman089
- 2 semanas atrás
#81
- 2 semanas atrás
harrisonRosevich
- 2 semanas atrás
hola, si ves a alguien con un nombre no occidental (por decirlo de alguna forma o te reportan) es muy probable que el logo este generado por una inteligencia artificial. gracias...!!!
- 2 semanas atrás
MTTech31
- 2 semanas atrás
Dear Contest Holders,

With 5 years of experience in this field, I am confident in my ability to deliver outstanding results tailored to your needs. To ensure we’re perfectly aligned before starting, I’d love to discuss the project details with you. Please feel free to reach out to me via inbox.

I look forward to collaborating with you and bringing your vision to life!

Thank you,
- 2 semanas atrás