Zana Mirza B.

Developed and managed Facebook ad campaigns targeting air conditioning services in Singapore, achieving consistent lead generation. Optimized ad performance through data analysis, lowering cost per result while increasing reach and conversions. Created engaging ad content tailored to audience interests, improving CTR and engagement rates. Analyzed key metrics like hook rates, impressions, and video completion rates to refine campaign strategies.

Directed end-to-end social media marketing strategies, clarifying the brand’s identity and growing its online presence across multiple platforms. Achieved a 3x sales increase through the planning and execution of innovative monthly campaigns, including engaging events and promotions tailored to diverse audiences. Successfully grew the company’s TikTok account organically by leveraging trends, creating relatable content, and experimenting with new strategies to increase engagement.