Julian M.

I am a Digital Marketing Professional who is passionate about Technology. I specialize in the development of effective performance strategies with direct business impact. With robust data management skills and expertise in trend analysis. - Experienced in multiple paid media platforms, such as: Programmatic DSPs (DV360, Mediamath, Appnexus, Taboola, TheTradeDesk, Adroll, Outbrain, StackAdapt, etc), Google Ads, Youtube, LinkedIn, Meta, Tiktok, etc. - Demonstrated history of working on Branding, Performance and App Install campaigns while optimizing for CPC, CPM, CTR, CPI, CPL and CPA - Responsible for campaign strategy, targeting, structuring, execution, data analysis, optimization, insights extraction and reporting for various domestic and international clients across different verticals such as Travel, Auto, CPG, Telco, Retail, Government, Health, Education, Finance, Gaming, Crypto, etc. - End to End execution of Programmatic Display, Native, Video, TrueView, App Installs Campaigns, Brand Lift Study, Programmatic Guaranteed & Preferred Deals - Experience of linking various third party trafficking platforms to DV360 such as DCM, AppsFlyer, Singular and Adjust. - Experienced on Google Tag Manager for tagging and debugging - Experienced on GA, GA4 & LockerStudio