Local SEO Boost for TopFaithCaregiver
$250-750 SGD
Pago na entrega
I'm looking for an expert SEO team with a proven track record in enhancing search engine rankings, particularly on Google, for local keywords. The goal is to improve our visibility and lead generation on a local scale.
SEO Requirement for [login to view URL]
Objective:
Top Faith Pte Ltd aims to enhance the organic search visibility, website traffic, and online presence for www.topfaithcaregiver.com. We seek a skilled and experienced SEO team to deliver measurable improvements in rankings, traffic, and lead generation.
Scope of Work:
1. SEO Audit & Strategy Development:
- Conduct a comprehensive SEO audit covering technical, on-page, off-page, and content aspects.
- Provide a detailed report on current site health, including mobile-friendliness, page speed, site structure, and security.
- Develop a tailored SEO strategy aligned with the company’s business goals, focusing on local SEO for Singapore and relevant international markets.
- Timeline: 2 weeks for completion.
- Deliverables:
- Audit report.
- SEO strategy document.
2. Keyword Research & Competitor Analysis:
- Perform in-depth keyword research to identify high-impact, relevant search terms.
- Analyze top competitors and their keyword rankings.
- Identify short-term and long-term keyword opportunities, focusing on search intent (e.g., for caregiver services, elderly care, senior living, etc.).
- Timeline: 2 weeks.
- Deliverables:
- Keyword research report.
- Competitor analysis report.
3. On-Page SEO Optimization:
- Optimize website structure, including meta titles, descriptions, header tags, and image alt texts, based on keyword findings.
- Ensure internal linking strategies for better navigation and link equity distribution.
- Optimize content for readability, keywords, and user experience (UX).
- Implement schema markup (structured data) where applicable (e.g., business, services, reviews).
- Timeline: Ongoing, with weekly or biweekly reports on optimization progress.
- Deliverables:
- On-page SEO improvements with before/after metrics.
- Monthly ranking reports.
4. Content Strategy & Development:
- Develop a content calendar focused on increasing traffic through blog posts, FAQs, service pages, and guides relevant to caregivers, senior care, etc.
- Ensure content is optimized for target keywords and SEO best practices.
- Incorporate visuals, multimedia, and internal links into content.
- Timeline: Monthly.
- Deliverables:
- Blog posts, service page optimizations.
- Measured increase in organic traffic and engagement metrics.
5. Local SEO Optimization:
- Claim and optimize Google My Business (GMB) listing.
- Ensure NAP (Name, Address, Phone) consistency across directories.
- Build high-quality local citations.
- Optimize for location-based keywords, especially for Singapore-based searches.
- Timeline: 1-2 months for setup, ongoing management thereafter.
- Deliverables:
- Improved local search rankings.
- Increased local traffic.
6. Technical SEO Fixes:
- Address all technical SEO issues identified in the audit (e.g., crawlability, indexability, 404 errors, redirects, sitemaps).
- Ensure the website follows Google’s Core Web Vitals for user experience, focusing on page speed, mobile usability, and interactivity.
- Implement SSL security enhancements and structured URLs.
- Timeline: Immediate fixes within 1 month, ongoing monitoring.
- Deliverables:
- Before/after reports showing technical improvements.
7. Link-Building Campaign:
- Conduct a white-hat link-building campaign focused on gaining backlinks from high-authority, relevant domains (e.g., health, caregiving, senior living websites).
- Monitor and disavow any toxic backlinks.
- Timeline: Ongoing, with monthly tracking.
- Deliverables:
- Monthly backlink reports with Domain Authority (DA) improvements.
8. Analytics, Reporting & KPIs:
- Set up and track conversions, traffic sources, and key user behaviors using Google Analytics, Search Console, and other SEO tools.
- Provide monthly performance reports highlighting improvements in organic traffic, keyword rankings, lead generation, and other KPIs.
- Establish measurable KPIs (e.g., increase in organic traffic by X% within 6 months, improvement in keyword rankings for key search terms, etc.).
- Timeline: Monthly.
- Deliverables:
- Comprehensive monthly SEO reports.
- Custom dashboard for ongoing tracking.
KPIs:
- Increase organic traffic by 50% in 6 months.
- Improve rankings for targeted keywords by 50% within 3 months.
- Achieve X% increase in local visibility and traffic.
- Gain Y high-quality backlinks within 6 months.
- Improve Core Web Vitals metrics to meet Google’s requirements within 2 months.
ID do Projeto: #38649343
Sobre o projeto
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