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About BabyCenter

BabyCenter


BabyCenter believes that becoming a parent is one of the most challenging and rewarding things you'll ever do. As the world's number one digital parenting resource our vision is to create a world of healthy pregnancies, thriving children, and confident parents.

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About BabyCenter

BabyCenter reaches millions of new and expectant parents monthly through our global websites, mobile apps, online communities, email, and social platforms.
 
With 3.7 million unique users per month, and a social following of nearly 1 million, BabyCentre UK is the UK’s leading pregnancy and parenting destination.
 
Our editorial team creates award-winning content to support parents on every step of their journey, with input from our Medical Advisory Board. Our goal is to provide the most helpful and trustworthy pregnancy and parenting information in the world. To ensure that medical content is accurate and up to date, doctors and other healthcare professionals on our advisory board review and approve all information related to pregnancy health and children's health and development.


We believe that becoming a parent is one of the most challenging and extraordinary things you'll ever do – and that the support of professionals and other parents is crucial. More simply: We believe in the journey. We believe in you.

BabyCenter's websites and apps

BabyCentre UK

BabyCentre UK is personalised for you, with editorially selected content relevant to each week of pregnancy and beyond. Together our articles and stage-based newsletters are designed to give you the most important information you need to have a healthy pregnancy and child. Helpful tools, like the Due Date Calculator and Baby Names Finder, help you track your progress and take some of the guesswork out of big decisions. And our welcoming, professionally moderated Community is a supportive place to connect with others in the same stage of pregnancy or child-raising.

 

BabyCentre UK's apps for iOS and Android

BabyCentre UK's award-winning My Pregnancy & Baby Today offers must-have information, tips, videos, and tools for every day, covering milestones from trying to conceive to getting a positive pregnancy test to your baby's first birthday.

BabyCenter around the world

BabyCenter's eight websites attract more than 34 million users every month globally. Our sites include:



Each BabyCenter site has its own content and team of local editors. They rely on guidelines from their own Medical Advisory Boards. Different cultures, healthcare systems, and public policies all contribute to the differences in guidelines and recommendations followed in other countries.

Editorial policies

Whatever parenting stage you're in, BabyCentre UK's goal is to give you the best information available, as clearly as possible, along with practical advice to help you manage and cope with every challenge you face on your parenting journey.

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We rely on trusted sources – respected health organisations, professional groups of doctors and other healthcare providers, experts in various fields, and published studies in peer-reviewed journals.

We believe you should always know the source of the information you're getting. On our articles, you'll see the author's byline and the medical reviewer's name at the top and sources listed at the bottom. For articles that don't contain information related to health or development, we use professional fact-checkers and editors to make sure information is accurate.

Our editors and experts are constantly updating and reviewing articles to ensure they're comprehensive, up to date, and helpful. We care deeply about feedback from our readers. Learn more about our editorial process.

Medical Advisory Board

Any content containing medical information or guidance on health or development is reviewed by a doctor or healthcare professional on BabyCentre UK's Medical Advisory Board. For example, an article on high blood pressure in pregnancy would be reviewed by obstetrician and gynaecologist , and a video on breastfeeding by a lactation consultant. These experts help make sure BabyCentre UK provides the most complete and accurate pregnancy and parenting information possible.

Our advisory board members are highly respected professionals at the top of their fields who are selected based on their range of knowledge and experience. Their specialities include fertility, obstetrics, midwifery, paediatrics, child development, and emotional health. See our Medical Advisory Board.

Advertising policies

BabyCenter relies on revenue from paid advertisements, but maintains full editorial independence. We adhere to a strict policy of separation between editorial and advertising content.

You'll see advertising on our pages in standard ad units or modules that are clearly labeled "advertisement" or "from our sponsors". BabyCenter also earns revenue by creating content in collaboration with advertising clients. In these cases, you'll always see a disclosure stating that the content was paid for by a particular advertiser.

We never allow advertisers to influence editorial content. If you don't see any language that says "from our sponsors" or "paid for by", then you know what you're reading or viewing contains only editorial information. Learn more about our advertising policies.

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About the BabyCentre UK Community

BabyCentre UK’s online Community is lively, supportive, and honest – a welcoming place to connect with other parents and celebrate the journey of pregnancy and parenting. It’s part of BabyCenter’s global network of communities that together have more than 9 million members and thousands of Birth Clubs and other groups.

Please keep in mind that everything you read in our BabyCentre UK Community areas comes from other members. Because our Community is so large, we can’t monitor, review, or verify all information posted by our members. Our professional moderators enforce our Community guidelines and review all content reported to us. Our Community is governed by our Terms of Use.

Recent awards

BabyCenter’s editorial content – including articles, videos, and apps – has numerous awards around the world, including the Digital Health Award, the eHealthcare Leadership Award, the Appy Award and several Webby Awards.
 

BabyCentre UK has two prestigious Lovie Awards and has been highly commended in the British Medical Association’s Patient Information Awards.

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Careers at BabyCentre UK

If you're interested in a career with BabyCentre UK, find out about current job openings.

Disclaimer

BabyCenter is designed for educational purposes only. Consult with a medical professional if you have health concerns. For more information, see our Terms of Use.

Founding date

BabyCenter was founded in 1997. In August 2019, BabyCenter LLC became a subsidiary of Ziff Davis, Inc. (NASDAQ: ZD).

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