Your browser's Javascript functionality is turned off. Please turn it on so that you can experience the full capabilities of this site.

Privacy & Cookie policy

We respect the privacy rights of online visitors and recognise the importance of protecting the information collected about them. We have adopted this corporate wide privacy policy that guides how we obtain, collect, store, process and use the information (including the personal data) that you provide us (“Privacy Policy”).

The following information is provided to enable our online visitors to be fully informed of this Privacy Policy. This Privacy Policy informs our online visitors the rights they have, how they can exercise them and how they can contact us Please review this Privacy Policy carefully to learn about our practices with respect to information and privacy.

By visiting Azadea.com (“Website”) whether on a computer, phone, tablet or similar device, you acknowledge and confirm that you have read and accept the Privacy Policy, the Cookies Policy (as defined below) and the Terms (for the purposes of this document “Terms” has the same meaning as defined in the Terms and Conditions governing use of, and purchases made via, the Website or the mobile application).

This Privacy Policy does not apply to websites maintained by other companies or organisations to which we link to and from, and we are not responsible for any personal information you submit to third parties via the Website. Please ensure that you read the Privacy Policy of such other companies or organizations before submitting your details to them.

If you have any queries, please do not hesitate to contact our Customer Experience team at privacy@azadea.com..

Who are the data controllers of your personal data?

The data controller for the collection and processing of personal data derived from the Website is Alpha Platform Trading LLC (“US” or such other terms referencing Alpha Platform Trading LLC).

Our contact details are as follows:

Postal address: Floor P2, O-14 Tower, Abraj Street, Business Bay, POBox 22700, Dubai, United Arab Emirates (“UAE”)
e-mail: privacy@azadea.com

WHAT PERSONAL INFORMATION DO WE COLLECT FROM YOU AND HOW?

when you access our use our services We e collect and process your personal information in several ways, to provide the services in a more personalized and relevant manner

When you visit the Website, and use your account to purchase items, or to buy/or redeem online vouchers, or by corresponding with us by phone, e-mail or otherwise.
When you make an online purchase or check out as a guest (in which case we merely collect transaction-based data enabling us to deliver your purchase to you).
When you register an account with us.
When you engage with us on social media, e-mail or the chat feature.
When you contact us by any other means with queries, complaints etc..

when you report a problem with our Website.

By registering an account, you are consenting to the collection of your personal data. If an order is placed with us, we hold personal information including your contact information: name, e-mail address, phone numbers, postal home address, delivery and billing address(es) , billing and other payment information (such as but not limited to your bank account information; credit or debit card number, cardholder name, expiration date, authentication code; home address and billing address(es)) , in order to process and fulfil your order.

Saved card payment details will never be shared with third parties and will only be used to process your order, using our secure payment partner's systems. Additionally, we may also obtain your personal information as a result of authentication or identity checks. Sometimes we may ask for your telephone number. This number may be given to our courier for delivery services or to our Customer Experience team to be able to contact you. These details also allow us to process your order and to let you know the status of your order.

In specific situations, we require your data to pursue our legitimate interests in a way which might reasonably be expected as part of running our business and which does not materially impact your rights, freedom or interests. For example, we will use your purchase history to send you more personalised content. We also combine the shopping history of many customers to identify trends and ensure we can keep up with demand or develop new products/services. We always keep such data anonymously.

With regard to each of your visits to the Website we may automatically collect the following information:

technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from the Website (including date and time); page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number or e-mail address used to communicate with our Customer Experience team.

HOW AND WHY WE USE YOUR PERSONAL DATA?

We may use your personal information for the processing of orders, payments and to provide you with a personalized shopping experience. We will also use your details to fulfil and deliver your orders and manage your account. Personal information that you provide may be disclosed to a credit reference or fraud prevention agency, which may keep a record of that information. Where there is a legal obligation to do so, we may disclose your information to any relevant regulatory body.

We may also use your personal information to send you marketing updates and to provide you with information about goods and services we offer, but only ever in accordance with your preferences (as detailed later on in our policy). We do not sell or provide your details to third party marketing companies.

Finally, we may use your personal information for our internal marketing and demographic studies, together with non-personal data to monitor customer patterns so we can consistently improve the Website design to better meet our visitors' needs. Again, we will use this data anonymously, and in an aggregated format.

The applicable data privacy law allows this as part of our legitimate interest in understanding our customers and providing the highest levels of service and experience.

Of course, if you wish to change how we use your data, you’ll find details in the ‘How you can request and if necessary, change personal information’ section below.

Furthermore, we collect and process your personal information:

to notify you about changes to our service;
to ensure that content from the Website are presented in the most effective manner for you and for your computer and/or any other device.

to administer the Website and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
to improve the Website to ensure that content is presented in the most effective manner;
to allow you to participate in interactive features of our service, if any;
as part of our efforts to keep the Website safe and secure;
to measure or understand the effectiveness of advertising we serve to you and
to make suggestions and recommendations about goods or services that may interest you.

Remember, if you choose not to share your personal data with us, or refuse certain contact permissions, we might not be able to provide some services you’ve asked for.

For example, if you’ve asked to be notified when an item comes back into stock, we won’t be able to inform you if you’ve not granted us with your general consent to hear from us, or if you’ve granted us such consent but withdrew it later on.

WHO DO WE SHARE PERSONAL DATA WITH?

We sometimes share your personal data with trusted third parties whether locally or internationally.

For example, delivery couriers, for fraud management, to handle complaints, to help us personalise our offers to you and so on.

Here’s the steps we take to those organisations to keep your data safe and to protect your privacy:

We provide only the information such third parties need to perform their specific services.
the third parties we engage may only use your data for the exact purposes we specify in our contract with them.
We work closely with third parties we engage to ensure that your privacy is fully respected and protected at all times.
If we stop using the services of any third parties we engage , all of your data held by them will either be deleted or rendered anonymous.

Examples of third parties we work with are:

IT companies who support our website.
Payment gateway service providers.
Delivery couriers.
Direct marketing companies who help us manage our electronic communications with you.
Sms service providers who help us manage our telephone communications with you.
Google/Facebook to show you products that might interest you while you’re browsing the internet. This is based on either your marketing consent or your acceptance of cookies on our Website. See what about Cookies.

We will only share your data with third parties for their own purposes in very specific circumstances, for example:

For fraud management, we may share information about fraudulent or potentially fraudulent activity in our systems. This may include sharing data about individuals with law enforcement bodies.
We may also be required to disclose your personal data to the police or other enforcement, regulatory or government body, in your country of origin or elsewhere, upon a valid request to do so. These requests are assessed on a case-by-case basis and take the privacy of our customers into consideration.

For further information please contact our Customer Experience team at: privacy@azadea.com.

To help personalise your journey when visiting the Website we currently use the following companies, who will process your personal data as part of their contracts with us*:

SFCC Einstein
Google Analytics
Google Adwords
GoogleTag Manager
Doubleclick
Bing

Facebook
Instagram
YouTube
SnapChat
Criteo
Mo-Engage (ESP)

*The list of service provider company is not exhaustive and the companies listed may be subject to change based on business needs and best practices.

MARKETING OPT-IN AND OPT-OUT PROVISION

When you register an account on the Website, you will be given the option to opt ‘in’ or ‘out’ of subscribing to our regular updates which will send you:

(i) E-mail alerts for new products, special offers, events of interest and one-off marketing promotions. Such alerts will only include marketing information relating to the Website.

(ii) Direct mail alerts for new products, special offers, events of interest, and one-off marketing promotions. Such alerts will only include marketing information relating to the Website.

We do not sell or otherwise pass your details to third parties for marketing purposes. Marketing communications you subscribe to will only be sent by the Website.

At all times, you will have the opportunity to unsubscribe out of any service or update to which you have subscribed, if you change your mind. Any e-mail we send you will contain an easy automated unsubscribe link so that you can opt-out of that particular mailshot. Simply follow the indications in the e-mail or contact our Customer Experience team at: privacy@azadea.com.

**HOW YOU CAN REQUEST AND, IF NECESSARY, CHANGE THE PERSONAL INFORMATION AZADEA GROUP MAINTAINS**

You have the right to request the following:

Right of access	You have the right to access the personal data we possess about you.
Right to rectification	You have the right to request that we rectify your personal data when they are incorrect or for them to be completed when they are incomplete. If you are registered in our Website, it may be simpler for you to correct them directly by modifying your profile.
Right to erasure / right to be forgotten	You can request that your personal data is erased when, among other reasons, the data is no longer necessary for the purposes for which they were collected.
Right to restrict processing	You have the right to request the restriction of the processing of your data, in which case we will only keep them for the exercise or defence of legal claims.
Right to data portability	You have the right to receive personal data in a structured, commonly used and machine readable format, and to transmit them to another controller when the treatment is based on consent or a contract, and is transmitted electronically.
Right to object	You can object to the processing of your personal details based on the public or legitimate interest pursued by us, including the profiling of data. In this case, the controllers will stop processing the data, except for compelling legal grounds or the exercise or defence of possible legal claims. You also have the right to object to the processing of data for direct marketing purposes.
Automated individual decisions	Wherever this applies, you have the right not to be subject to a decision based solely on automated processing, including data profiling, which has a legal or similarly significant effect on you. However, it will not be possible to exercise said right in cases where the decision is necessary for the formalisation or execution of a contract between you and us; it is authorised by the law applicable to us whenever it establishes the appropriate measures to safeguard your rights, freedoms and legitimate interests; or where it is based on your explicit consent.
Right to lodge a complaint	You have the right to lodge a complaint before the competent local Supervisory Authority.

For all requests relating to the above, please contact our Customer Experience team at: privacy@azadea.com.

For registered customers, information can be amended directly through the Website; after logging in using the "Sign In" menu on the home page, your personal information will be made available for review and change in the "My Account" section. Only you or, upon your request, the Customer Care department, may access your personal data from the Website. Information may be changed online within "My Account".

SAFEGUARDING YOUR PERSONALLY IDENTIFIABLE INFORMATION

We will take care to maintain appropriate safeguards to ensure the security, integrity and privacy of the information you have provided us with. When you place an order or access your account information, we use a Secure Socket Layer (SSL) encryption which encrypts your information before it is sent to us to protect it from unauthorised use. In addition, we will take reasonable steps to ensure that third party business partners to whom we transfer any data will provide sufficient protection of that personal information.

COPYRIGHT AND TRADEMARKS

All content available on the Website, including, but not limited to, text, graphics, logos, buttons, icons, images, audio clips, data compilations, and software, and the compilation thereof (which are considered “Content” further defined below) is the property of Azadea Group, our affiliates, our partners or our licensors, and is protected by UAE, and international copyright laws.

The trademarks, logos, and service marks displayed on the Website (collectively, the "Trademarks") are the registered and unregistered marks of the Website, our affiliates, our licensors or our partners, in UAE and other countries, and are protected by UAE and international trademark laws. All or any other trademarks not owned by us, our affiliates, our partners or our licensors that appear on the Website are the property of their respective owners, who may or may not be affiliated with, connected to, or sponsored by us.

Except as required under applicable law, neither the Content, the Trademarks, nor any other portion of the Website may be used, reproduced, duplicated, copied, sold, resold, accessed, modified, or otherwise exploited, in full or in part, for any purpose without our prior written consent.

For the avoidance of doubt, we do not make any warranty or representation in respect of any other trademark and all the trademarks presented at the Website belong to their respective owners.

CONTENT

The Website “Content” is defined as any graphics, photographs, including all image rights, sounds, music, video, audio or text on the Website. We endeavour to ensure that the information on the Website is accurate and complete. We do not, however, promise that the content is accurate or error-free. We do not promise that the functional aspects of the Website or the Website’s Content will be error free or that the Website content or the server that makes it available are free of viruses or other harmful components. We always recommend that all users of the Internet ensure they have up to date virus checking software installed.

By posting on any of our social media channels you agree to be solely responsible for the content of all information you contribute. You also grant to us the right to use any content you provide for its own purposes including republication in any form or media. Comments may be moderated and may take up to 72 hours to be displayed but we do not commit to checking all content and will not be liable for third party posts. If you have a complaint about any posts, please reach out to our Customer Experience team at: privacy@azadea.com.

We reserve the right at our sole discretion not to publish, or to remove, (without limitation) any comment including those that it believes may be unlawful, defamatory, racist or libelous, incite hatred or violence, detrimental to people, institutions, religions or to people's privacy, which may cause harm to minors, or is detrimental to the trade marks, patents and copyrighted content, contains personal data, or improperly uses the medium for promoting and advertising businesses. The Website is available to the public; information you consider confidential should not be posted to the Website.

THIRD PARTY LINKS

We are not responsible for the content of any off-website pages or any other websites or pages linked to or from the Website. We cannot control these sites and external Links appearing on the Website are for convenience only and are not an endorsement by us, affiliates or partners of the referenced content, product, service, or supplier. Your linking to or from any off-website pages or other websites is at your own risk. We are in no way responsible for examining or evaluating, and we do not warrant the offerings of, off-website pages or any other websites linked to or from the Website, nor do we assume any responsibility or liability for the actions, content, products, advertising , any other material available on or branching off those sites and external sources or services of such pages and websites, including, without limitation, their privacy statements and Terms. You should carefully review the terms and privacy policies of all off-website pages and other websites that you visit. We cannot be held liable for any damages or losses, true or alleged, deriving from the use or from having trusted the content, or goods and services available on those sites or external sources.

DISPUTES

Any dispute or claim arising out of or relating to this Privacy Policy & Cookies Policy shall be referred exclusively to the Courts of Dubai, UAE.

Information on Children

Our services are not intended for children, which we consider to be: (i) individuals that are not at legal age or the age of privacy consent in your jurisdiction; or (ii) when processing data on the basis of a contract, are not at the age of legal capacity to enter into the agreement.

Information Deletion and Retention

We will retain copies of your information for as long as you maintain your account or as necessary in connection with the purposes set out in this Privacy Policy, unless applicable law requires a longer retention period. In addition, we may retain your information for the duration of any period necessary to establish, exercise, or defend any legal rights.

Limitation of Liability

We cannot be held liable:

for any use of, or interruption or unavailability of the Website;
for any loss of data; for any bugs, virus, or other technologically harmful material that may infect your computer equipment, due to your use of the Website or to your downloading of any content on it, or on any website linked to it;
for any errors or omissions contained in the information available on the Website;
for any and all damage resulting from a third party's fraudulent intrusion which causes modifications to the information contained on the Website;
for any direct or indirect damage, whatever its cause or causes, nature, origins or consequences. This includes profit, client and data losses or any other loss of material goods arising from anyone's access or failed access to the Website, or any credit granted or reliance made to information coming directly or indirectly from the Website.

GOVERNING LAW

This Privacy Policy & Cookies Policy is governed by the laws applicable in UAE.

WHERE AND HOW TO ASK QUESTIONS OR FILE COMPLAINTS

If you require further information about the Privacy Policy or the Cookies Policy, please go to the help section of the Website where frequently asked questions (FAQ's) are answered. If you require more information, please go to the Contact Us section of the Website.

If you wish to talk to us, please reach out to our Customer Experience team at: privacy@azadea.com.

GENERAL

You acknowledge and agree that the Website’s Privacy Policy & Cookies Policy, and the Terms, constitute the complete and exclusive agreement between you and us concerning your use of the Website and any purchase by you of any Products from the Website, and accordingly supersede and govern all prior proposals, agreements, or other communications.

If any provision of the Privacy Policy & Cookies Policy, or the Terms is held to be illegal, invalid or unenforceable in whole or in part, then the relevant agreement shall continue to be valid as to the other provisions and the remainder of the affected provision. Any waiver of any of the provisions of the Privacy Policy & Cookies Policy and / or the Terms by us shall not be deemed a waiver of any subsequent breach or default and shall in no way affect the other provisions of the relevant agreement.

Nothing contained in the Privacy Policy & Cookies Policy or the Terms shall be construed as creating any agency, partnership, or other form of joint enterprise between us.

We reserve the right to update or amend the Privacy Policy & Cookies Policy at any time and we encourage you to review the most current version of the Privacy Policy & Cookies Policy periodically to ensure that you are at all times fully aware of the updated version(s) the latest information on our privacy practices. Any changes are effective immediately upon posting to the Website. Your continued use of the Website constitutes your agreement to all such terms.

We reserve the right to refuse to supply products to any person if they are in breach of any of the Privacy Policy & Cookies Policy, or the Terms.

If you have any questions, please reach out to our Customer Experience team at: privacy@azadea.com.

WHAT ABOUT COOKIES?

The Website uses cookies (very small files and numbers that are sent and stored by us to your computer or other access device) which we can access when you visit the Website in the future and this section sets out how we will use and process cookies (“Cookies Policy”). This helps us to provide you with a good experience when you browse the Website and also allows us to improve the Website.

There are four types of cookies:

Website functionality cookies - These cookies enable you to browse the Website and use our features such as shopping baskets and wish lists.

Website analytics cookies - We use these cookies to measure and analyse how our customers use the Website. This allows us to continuously improve our Website and your shopping experience.

Customer preference cookies - When browsing or shopping online, the Website will remember preferences you make (for example your username, language or location). This makes your browsing experience simpler, easier and more personal to you.

Targeting cookies or advertising cookies - These cookies are used to deliver adverts relevant to you. In addition, they limit the number of times you see an advertisement as well as helping us measure the effectiveness of our advertising campaigns.

By using the Website you consent to and agree that we can place these types of cookies on your device and access them when you visit the Website in the future.

If you want to delete any cookies that are already on your device, please refer to the help and support area on your internet browser for instructions on how to locate the file or directory that stores cookies.

Information on deleting or controlling cookies is available at www.AboutCookies.org. Please note that by deleting our cookies or disabling future cookies you may not be able to access or benefit from certain areas or features of the Website.

Help & info