Close

Transforma el trabajo en equipo con Confluence. Descubre por qué Confluence es el centro de colaboración de contenido para todos los equipos. Conseguirlo gratis

Create a strategic plan (with examples and a template)

Buscar temas

Project managers often need more experience and clear direction to create strategic plans. Without a well-defined strategic plan, project managers lose focus and waste valuable resources, causing frustration and bottlenecks.

Following a strategic plan example can give you insight into how companies map their objectives and strategies, which can help you brainstorm new ideas and guide your tactical thinking.

This guide explores the different types of strategic planning and looks at practical examples from various industries to help you achieve your long-term goals.

Types of strategic plans

There isn’t a one-size-fits-all approach to crafting a strategic plan. Depending on your project scope and life cycle, you may need different plans. Each strategic plan serves various purposes and helps companies navigate their unique paths to success. A strategic planning framework provides a structured approach for developing these plans by assisting companies in assessing their current position, setting clear project objectives, and outlining actionable steps.

Here are some of the most common types of strategic plans:

Long-term vs. short-term strategic plans

Long-term strategic plans guide a business over three to five years. For example, an auto company’s long-term strategy includes sustainable energy and autonomous driving because it aims to shape the future of transportation and energy.

A short-term strategic plan covers one year or less and focuses on immediate goals and tactical objectives. For example, a retail chain might develop a short-term strategy to boost holiday sales. This plan can include promotions and inventory adjustments, ensuring it capitalizes on seasonal opportunities.

Corporate vs. departmental strategic plans

Corporate strategic plans address the overall direction of the business. For instance, a wholesale company’s corporate strategy could encompass expanding globally, diversifying into new markets, and advancing technology. These plans shape the company’s overall vision and goals.

Departmental strategic plans focus on specific segments within the company.

Their marketing team might create a strategic plan to increase brand awareness through digital campaigns and partnerships. It aligns with broader corporate goals but concentrates on its area of expertise.

Growth strategies

Growth strategies focus on expanding a company's market reach, increasing revenue, and scaling operations. These strategies can help drive business development and capture new opportunities.

For example, a major coffee chain might adopt a growth strategy focused on global market expansion and store diversification. It has new locations in emerging markets and is introducing new product lines. This strategic approach helps the company increase its market share and drive revenue growth.

Competitive strategies

Competitive strategies aim to position a company to outperform its rivals and capture a larger market share. They often focus on leveraging unique strengths and differentiators through SWOT analysis.

For instance, a technology manufacturer may implement a competitive strategy centered on innovation and premium product design, positioning it as a leader in high-end technology.

Strategic plan examples

Understanding practical examples of strategic plans can give your team valuable insights and inspiration when planning. Each strategic plan example includes well-defined objectives to guide the company’s efforts and measure progress.

Here are some real-world strategic plan examples:

Tech startup

Mission statement: Revolutionize the tech industry with innovative solutions that enhance everyday life through cutting-edge technology.

Vision statement: Become a global leader in tech innovation, shaping the future with groundbreaking products and exceptional user experiences.

Goals:

  • Product development: Launch an MVP within six months.
  • Funding: Secure seed funding by the end of Q1.
  • User growth: Increase the user base by 30% in the first year.

Estrategias:

  • Development team: Recruit top talent and establish Agile workflows.
  • Marketing: Execute targeted campaigns on social media and tech forums.
  • Data analytics: Implement tools to gather user feedback and refine the product.


Check the five-year strategic plan for Digital Jersey to understand better.

Retail business

Mission statement: Provide a superior shopping experience with high-quality products and exceptional customer service.

Vision statement: Be the preferred retail destination recognized for innovation, customer satisfaction, and community involvement.

Goals:

  • Store layout: Revamp the store layout to improve the shopper experience.
  • E-commerce: Launch an e-commerce platform within six months.
  • Sales increase: Boost in-store sales by 20% during the year.

Estrategias:

  • Store design: Redesign the store layout and update product displays.
  • E-commerce: Develop and launch an online store with integrated marketing.
  • Customer feedback: Collect and analyze feedback to refine product offerings and services.


Check out the Retail Strategic Plan for Prince George’s County for deep insights.

Sanidad

Mission statement: Deliver exceptional healthcare services with compassion and excellence, enhancing the well-being of every patient.

Vision statement: Be a leading healthcare provider known for innovative treatments, patient-centered care, and contributions to medical advancements.

Goals:

  • EHR system: Implement an electronic health record system by year-end.
  • Tiempo de espera de los pacientes: reduce el tiempo de espera un 15 % en seis meses.
  • Satisfacción de los pacientes: aumenta la puntuación de satisfacción mediante la implementación de mejoras basadas en los comentarios.

Estrategias:

  • Adopción de la tecnología: forma al personal en el nuevo sistema de registros electrónicos de salud para garantizar una integración fluida.
  • Mejoras operativas: optimiza la programación de citas y los flujos de trabajo.
  • Mecanismo de comentarios: implementa un sistema para recopilar los comentarios de los pacientes y actuar basándote en ellos.

Consulta el Plan Estratégico del Centro para la Salud Mundial para ver un ejemplo práctico.

Empieza con una plantilla gratuita de plan estratégico

Un plan estratégico infalible puede simplificar los procesos de tu empresa para alcanzar sus objetivos y hacer que cada paso sea más claro y práctico. Sin embargo, gestionar y ajustar las distintas aportaciones en una estrategia coherente puede suponer todo un reto.

Y ahí es donde interviene Confluence. Con una plantilla de plan estratégico fácil de usar, Confluence convierte la elaboración de un plan estratégico en un proceso colaborativo y fluido. Sus funciones de edición en tiempo real y comentarios en línea permiten a los equipos ofrecer feedback inmediato y garantizar la coordinación. La colaboración mejora gracias a las pizarras compartidas, que permiten a los equipos intercambiar ideas y organizarlas visualmente.

La función de búsqueda basada en la IA de Confluence facilita la localización de documentos y datos relevantes, lo que ahorra tiempo y reduce fricciones a la hora de planificar los flujos de trabajo. Al combinar estas funciones, Confluence permite a los equipos crear, perfeccionar y ejecutar planes estratégicos con mayor precisión y eficiencia, lo que lleva al éxito de la gestión de proyectos.

¿Quieres mejorar tu planificación estratégica?

Usa una plantilla gratuita de plan estratégico

Puede que también te interese

Plantilla de planificación estratégica

Captura y presenta tu estrategia empresarial al equipo directivo y al consejo de administración.

Plantilla de objetivos y resultados clave

Utiliza esta plantilla de establecimiento de objetivos para definir hitos cuantificables y ambiciosos.

Agiliza la colaboración de contenido de todos los equipos con Confluence

A continuación
Análisis PESTLE