User Acquisition

What is Customer Lifetime Value (LTV) in Mobile App User Acquisition?

Oct 18, 2024

#SHIPPED 2024: Product Updates Driving Mobile App Growth

Oct 16, 2024

Raid Rush Achieves Global Scale with MAX Blended ROAS Campaigns

Oct 15, 2024

Hybrid Monetization Helps Homa and Hitica’s Mobile Title Fight for America Succeed

Oct 3, 2024

D2C Marketers: Brighten Your Holiday Outlook with In-App Advertising

Oct 2, 2024

What’s Working Right Now in Mobile App User Acquisition

Sep 10, 2024

New Interactive Ads Webinar about Metaplay and Gamification is Live!

Aug 28, 2024

What is Mobile User Acquisition Marketing and How is it Different than D2C?

Aug 22, 2024

Building a Solid User Acquisition Strategy

Aug 14, 2024

Skip-Bo™ Mobile partnered with AppDiscovery to scale its highest-value user segment

Aug 13, 2024

This user acquisition strategy for non-gaming apps never works

Aug 6, 2024

Success Shorts – Colorwood Sort Enjoys Retention Gains and Global App Store Success

Aug 2, 2024

Underdog efficiently promoted its games and content with AppDiscovery’s mobile and CTV campaigns

Jul 31, 2024

It’s Time for Shopping Apps and Games to Double Down on User Acquisition

Jul 29, 2024

DramaBox profitably acquired high-value users at scale with AppDiscovery

Jul 18, 2024

How Hybrid Monetization is Unlocking New Growth for Mobile Gaming

Jul 9, 2024

How to win with IAP return on ad spend campaigns

Jun 20, 2024

Lottery App Jackpocket on Winning Big in UA with AppLovin

Jun 6, 2024

How to work with ad networks

May 30, 2024

Success Shorts – Upside Exponentially Scales User Growth

May 29, 2024

AppDiscovery’s CPE and ROAS campaigns efficiently grew Facetune’s subscriber base

May 24, 2024

Experian unlocked significant scale with AppDiscovery and acquired new customers at optimal costs

May 23, 2024

AI in Ad Production Webinar

May 22, 2024

Success Shorts – BitMango Expands UA Globally and Achieves New Scale

May 3, 2024

User acquisition in gaming and non-gaming: Key differences

May 2, 2024

App Store Optimization: Custom Product Pages & Custom Store Listings

Apr 24, 2024

Mobile Stars – How Hungry Studio Views Industry Changes

Apr 12, 2024

Mobile Stars – Ensuring Game Engagement by Watching Global Trends

Apr 12, 2024

What is a Good Retention Rate and Why Does it Matter?

Apr 11, 2024

The Broad(er) Cast: Turning CTV Into Your Next Growth Channel

Apr 10, 2024

Ad Creative Tips and Trends to Level Up Creative Production

Mar 28, 2024

Enerjoy scaled the subscriber base of their #1 Health & Fitness app, ShutEye, in more than 40 countries by using AppDiscovery.

Mar 21, 2024

Success Shorts – Supercent’s Global Game Growth

Mar 12, 2024

UA Growth Hacks: Leveraging AI for Performance Campaigns

Feb 13, 2024

Creative Trends 2024

Feb 12, 2024

Upside used AppDiscovery to unleash the scaling potential of their cashback app

Feb 12, 2024

Mobile Stars – Taking Risks and Growing Paid UA

Feb 8, 2024

Success Shorts – FOMO Tops the Charts with TRAFFIC ESCAPE

Feb 5, 2024

The Way to UA: Multi-Campaign Strategy for App Growth

Feb 1, 2024

Grow Your Business with Our Resource Center

Jan 25, 2024

Mobile Stars – What Inspires PuzzleCats to Make Games

Jan 18, 2024

Mobile Stars – Cool Games, Community, & Cross-Play

Jan 11, 2024

Jackpot journey: How Triwin scored big with AppDiscovery

Dec 1, 2023

Mad Brain Games Testimonial

Nov 22, 2023

Headway tapped into a consistent, cost-efficient source of new subscribers with AppDiscovery

Nov 3, 2023

AI Testimonial – PocketGems

Oct 25, 2023

6 Steps to Boost App Ad Revenue This Holiday Season

Oct 19, 2023

Popular Apps That Are Winning the Growth Game

Oct 19, 2023

AppDiscovery’s AI advancements enabled Rollic to scale globally and hit ROAS targets quickly.

Oct 6, 2023

AppLovin Q3 Product Updates! #SHIPPED

Oct 5, 2023

Picsart shares their experience using AppDiscovery to advertise on CTV

Sep 21, 2023

Tripledot shares their experience using AppDiscovery to advertise on CTV

Sep 20, 2023

5 Reasons Why You Should Be Testing CTV

Sep 13, 2023

Amplify SF 2023: AI Takes Center Stage

Sep 7, 2023

DealDash scaled their digital UA volume and broke free of seasonal trends with AppDiscovery’s AI advancements

Sep 6, 2023

How to Turn CTV into a Performance Marketing Channel for Growth

Aug 16, 2023

Insight, Innovation, & Connection at Amplify Seoul 2023

Aug 15, 2023

AppDiscovery’s AI Advancements

Aug 7, 2023

Using AppLovin’s growth suite, Inspired Square reached #1 with 2248 and increased DAU multifold for Merge Hexa.

Jul 27, 2023

Scopely Senior VP Sen Sun on Driving Profitable UA in a Challenging Economy

Jun 29, 2023

Unleashing Global Growth at Amplify Vietnam

Jun 22, 2023

Picsart scaled their user base with cost-efficient ROI by advertising on CTV with AppDiscovery

May 23, 2023

Mobile Stars – FunCraft CEO Michael Martinez on Driving Profitable UA

May 2, 2023

Legend of Slime leveraged AppLovin’s Growth Suite to rocket up the Top Charts after launch

Apr 24, 2023

Paid User Acquisition: An Overview for Mobile Marketers

Apr 21, 2023

Mode Mobile increased their D90 ROAS by more than 90% and scaled profitably with AppDiscovery’s AI advancements.

Apr 17, 2023

How to Boost Growth Through Organic User Acquisition

Mar 16, 2023

3 More Mobile Monetization Strategy Success Stories

Mar 10, 2023

ARPDAU to UA: 360° of Mobile Business Growth

Mar 2, 2023

User Acquisition Marketing: 7 Do’s and Don’ts for Testing New Networks

Feb 14, 2023

Fall in Love with These SparkLabs Creative Predictions for 2023

Feb 8, 2023

How to Reduce User Churn and Keep Users Longer

Feb 2, 2023

Picsart and X-FLOW share their experience with AppDiscovery

Jan 30, 2023

Lessmore Games share their experience with AppLovin’s 360° approach to mobile app monetization

Jan 30, 2023

Performance-Driven Mobile Ad Trends 2023

Jan 13, 2023

MAX Power Forward Part 2 – Ensure Positive User Experiences

Jan 9, 2023

Leading food delivery app, Yemeksepeti, finds profitable scale in a crowded market with AppDiscovery

Dec 30, 2022

Must-Know Marketing KPIs for Measuring Your Mobile App’s Performance

Nov 15, 2022

MAX & AppDiscovery allowed Idle Office Tycoon to achieve 3x installs and +84% in D7 ROAS

Nov 14, 2022

AppDiscovery empowered top-rated finance app, Brigit, to significantly increase subscriptions while driving down CPE.

Oct 11, 2022

User Acquisition Strategy for Small Teams

Oct 4, 2022

With AppDiscovery, Daily Yoga was able to continually double its MoM installs while improving D0 ROAS by 62%

Sep 7, 2022

Best Practices for New User Onboarding

Sep 6, 2022

Determining Your UA strategy

Aug 16, 2022

How Super Free Games Broke into Top Grossing Games in 114 Countries

Aug 16, 2022

What is Retention Rate and Why it Matters

Aug 16, 2022

What is LiveOps and Why Does it Matter for Games?

Aug 16, 2022

Picsart & AppLovin Success Story

Aug 16, 2022

How Green Panda Games Revamps their Overall UA Performance

Aug 10, 2022

How 3 Popular Apps Accelerated UA Through AppLovin’s Solutions

Aug 2, 2022

Why In-App Banners Still Matter

Jul 14, 2022

Best Practices for Mobile User Acquisition

Jul 12, 2022

Indie Devs: How to Avoid These 4 Common Mistakes

Jun 23, 2022

How to Write an Effective App Store Description

Jun 21, 2022

AppDiscovery Introduces Total ROAS Campaigns

Jun 14, 2022

10 Tips for User Acquisition on a Budget

May 26, 2022

After partnering with AppLovin, SmartNews exceeded KPI goals on iOS and improved D7 retention by more than 25%

May 9, 2022

What is In-App Advertising?

May 5, 2022

Picsart found new audiences with AppLovin, scaling mobile ad network installs by 39% while improving conversion rate

Mar 23, 2022

Fastic increases MoM profitability by 58% with AppLovin Partnership

Mar 23, 2022

SayGames leveraged the AppLovin Growth Suite and increased total portfolio installs by more than 25%

Mar 23, 2022

BIGO partnered with AppLovin and increased D1 retention by over 60%

Mar 23, 2022

ONEMT partnered with AppLovin and increased installs, reduced CPP, and improved ROAS by more than 150%

Mar 23, 2022

MadBox increases UA spend and jumps to #1 in App Store Games across 14 countries

Mar 23, 2022

Azur Games’ Stack Ball dominated the Google Play charts and stayed at #1 for over 3 months

Mar 23, 2022

AppLovin drive 45% of KAYAC’s installs, skyrocketing Park Master to #1 in the App Store

Mar 23, 2022

Implementing MAX drives a 12% ARPDAU increase, lifts LTV, and saves valuable time for TapNation

Mar 23, 2022

Smillage’s Love Fantasy Captures Hearts, Installs, and Growth

Mar 22, 2022

ONEMT Partners with AppLovin to Achieve Royal Returns for King’s Choice iOS

Feb 24, 2022

Podcast: Jerome Turnbull on Launching Project Makeover

Feb 1, 2022

The 5 UA Metrics You Need to Track and Optimize Campaigns

Nov 18, 2021

How to Diversify the Media Mix and Improve Ad Performance: App Growth Summit Berlin

Oct 26, 2021

5 Ways to Reduce Your App Churn Rate and Keep Users Longer

Oct 21, 2021

Video: AppHacks—Why You Need Marketability Testing

Oct 12, 2021

AppDiscovery Part 1: Strategies for Scaling Ad ROAS Campaigns

Oct 7, 2021

Video: AppHacks—What is LiveOps and Why is it Important?

Sep 30, 2021

Here’s How 3 Popular Apps Accelerated UA Using the AppLovin Growth Suite

Sep 2, 2021

Fastic Reaches Beyond Just Social to Expand Global UA

Aug 20, 2021

The Best User Acquisition Practices for Your App

Jul 8, 2021

What are LiveOps and Why are They Important?

Jun 24, 2021

Why You Need Marketing Automation to Grow Your Apps

May 21, 2021

How Green Panda Games Perfects Growth Through Automation with AppLovin

May 8, 2021

Draw Coliseum’s Huge Revenue Increase With AppLovin’s Growth Suite

Apr 22, 2021

KPIs That Help Scale Your Mobile Game

Apr 14, 2021

Breaking Down the Success of Wordscapes: How to Strengthen Longevity in Your Casual Game

Mar 4, 2021

Clipwire’s Partnership With The Price Is Right: What to Understand About Licensing an IP for Your Game

Feb 12, 2021

How Super Free Games Broke into the Top-Grossing Games in 114 Countries

Jan 29, 2021

AppLovin’s Biggest Success Stories in 2020: Increasing Revenue, Growth, and Efficiency

Jan 1, 2021

SupertapX Shares Their Formula for Success in Hyper-Casual

Dec 17, 2020

PG Connects #4: How Wordscapes Improved LTV by 40 Percent and Hybrid Monetization Trends

Nov 26, 2020

PGC Digital #4 2020: AppLovin Speakers to Share Insight on Hybrid Monetization and Wordscapes’ 40 Percent LTV Lift

Oct 23, 2020

Ask the Dev: How to Determine Your UA Strategy

Aug 26, 2020

‘It’s Been a Game Changer’: How Beresnev Games Improved Profits and ROAS Through User-Level Ad Data

Aug 5, 2020

The Evolution of Hyper-Casual Games

Jul 7, 2020

Why Data and Game Design Should Always go Hand in Hand

Jul 3, 2020

Wordscapes: Secrets Behind the Most Popular Word Game in the World

Jun 18, 2020

Voodoo on How Hyper-casual Development Is Evolving

Jun 17, 2020

Connects Creatives: How Creatives Impact Your Bottom Line

Jun 4, 2020

Suji Games Self-Publishes Hypermarket 3D and Dominates the Charts

Apr 18, 2020

Let the Sparks Fly: Meet the SparkLabs Mobile Game Development Team

Mar 20, 2020

Take Ad Revenue Attribution to the Next Level With MAX

Jan 17, 2020

What is ASO and why should you care?

Jun 22, 2019

Ask the Developer: How TapBlaze found success with a quirky pizza simulation game

Feb 13, 2019

Report: Chat Engagement Increases Lifetime Value of Players Twentyfold

Dec 22, 2018

Ad Tech Deconstructed: What is mobile attribution?

Aug 1, 2018

What is a playable ad?

Jun 13, 2018

Ask the Developer: How Tapps Games built its portfolio of over 250 games

May 30, 2018

Top 5 mobile gaming trends from GDC 2018

Mar 27, 2018

Ask the Developer: Indie game developer SQ Inc on their secrets for monetization and user acquisition

Dec 8, 2017

Ask the Developer: How rewarded video helped Beeworks increase retention rates

Sep 21, 2017

What causes user acquisition costs to fluctuate?

Sep 12, 2017

Ask the Developer: UA strategies for the Chinese market

Aug 23, 2017

Why ignoring your app’s performance issues hurts LTV

Aug 15, 2017

ASO: A primer for app marketers

Jun 21, 2017

App Cross Promotion: Keep your mobile games close and your competitors closer

Jun 14, 2017

Global markets: Going big in India and Brazil

Jun 9, 2017

Mobile Game Communities: A secret weapon for retention and engagement

Jun 2, 2017

Game devs: What middle class growth and mobile adoption rates around the world mean for you

Apr 7, 2017

Storytelling in video ads: 3 steps to engage potential users

Feb 15, 2017

Indie Devs: 5 Tips for Getting Some Love for Your Game During the Holidays

Nov 18, 2016

Indie Devs: Are You Taking Full Advantage of Cross-Promotion?

Nov 4, 2016

Indie Devs: 3 Tips for Calculating LTV

Oct 28, 2016

Ways to Stay Engaged With Customers After the Holidays

Jan 17, 2015

Browse by business objective

Increase ARPDAU

Optimize your ad monetization strategy and drive more revenue

Acquire Users

Hit your performance goals and improve scalability of campaigns

360 Growth

Improve monetization and UA to create 360º growth for your apps

Ad Creatives

Produce engaging, high-impact ad creatives that drive results

Premium Supply

Reach audiences at scale with direct access to premium in-app supply

Protect Users

Protect brand and user experience with high-quality, verified inventory

Activate CTV

Extend the impact of your mobile performance campaigns to CTV