• Apple collects information about the sports, leagues, teams and athletes you follow, and syncs that information across supported Apple apps. Your sporting interests are associated with your Apple Account.
• We use information about the sporting interests you follow to personalise your experience within Apple apps including Apple Sports, Apple TV and Apple News, and to send you notifications.
• You can choose to stop syncing your sporting interests across Apple apps at any time. Turning off My Sports syncing may limit your ability to use sports features in supported apps.

My Sports allows you to have one sports experience across your Apple apps and devices. The teams and other sporting interests you follow will sync across supported Apple apps and devices that are signed in to the same Apple Account.

Providing and Improving My Sports

If you turn on syncing for My Sports, the teams and other sporting interests you follow in supported apps, including Apple Sports, Apple TV and Apple News, will automatically be followed in other supported apps. Apple collects information about your usage of My Sports including, where available, the sports, leagues, teams and athletes you follow, and the notifications you interact with, and stores that information associated with your Apple Account. Apple uses this information to sync your sporting interests across supported Apple apps, including Apple Sports, Apple TV and Apple News, and to personalise your experience in those apps and associated services like Apple News email newsletters. Apple also uses this information, along with information about errors and crashes, to improve My Sports and the supported Apple apps and services.

My Sports syncing allows you to have one sporting experience across supported Apple apps, with content about your sporting interests like articles and events appearing in supported Apple apps and associated services, including Apple Sports, Apple TV and Apple News. You can choose to stop using My Sports to sync your sporting interests at any time in the settings of supported apps. Turning off syncing for My Sports may limit the sports features available in some apps.

Communicating with You

Apple may use information about your account, such as the Apple products you own and your subscriptions to Apple services, to send you communications about My Sports and your sporting interests, as well as other Apple products, services and offers that may be of interest to you, including Apple One. Apple may also use information about the sports, leagues, teams and athletes you follow to send you emails and push notifications from apps that support My Sports, including Apple TV and Apple News, about new features, content and offers available in those apps. You can change your email preferences and opt out of receiving these emails by going to account.apple.com. To update your notification preferences or apps that support My Sports on your iOS, iPadOS or visionOS device, go to Settings > Notifications > TV for Apple TV notifications, and Settings > Notifications > News for Apple News notifications. On Mac, go to System Settings > Notifications, and click TV or News on the left side.

Advertising

If the Personalised Ads setting is turned on, Apple’s advertising platform may use your information to serve ads that are more relevant to you. Apple’s advertising platform may use information about your sporting interests to ensure that ads in Apple News and Stocks are relevant.

If you do not want to receive ads targeted to your interests from Apple’s advertising platform, you can choose to turn off Personalised Ads. Turning off Personalised Ads will prevent Apple from using your information for ad targeting. It may not decrease the number of ads you receive, but the ads may be less relevant to you.

You can turn off Personalised Ads on your iOS, iPadOS or visionOS device by going to Settings > Privacy & Security > Apple Advertising and tapping to turn off Personalised Ads. On Mac, go to System Settings > Privacy & Security > Apple Advertising, and deselect Personalised Ads.

Learn more about Apple Advertising & Privacy at www.apple.com/uk/legal/privacy/data/en/apple-advertising.

Learn about how to opt out of personalised ads in Apple News and Stocks at support.apple.com/105131.

Sharing with Third Parties

We may share some non-personal data about the sports, leagues, teams and athletes followed using My Sports with strategic partners that work with Apple to provide our products and services, help Apple market to customers, and sell ads on Apple’s behalf to display in Apple News and Stocks. For example, Apple may share aggregate reports with Apple News publishers and other content providers to help them understand the performance of their content.

Applicable Legal Basis for Processing Personal Data

If you use My Sports, we process your personal data as necessary to provide the service and comply with our legal obligations. Where consent is the appropriate legal basis, we seek it in accordance with applicable local law.

Where applicable local law provides, we process the following categories of personal data as necessary for purposes of our legitimate interests or those of a third party in order to:

• Send you communications about My Sports and your sports interests, as well as other Apple products, services and offers that may be of interest to you
• Improve My Sports and supported Apple apps and services for you and others

The data used includes:

• The sports, leagues, teams and athletes you follow, the notifications you interact with, and information about errors and crashes
• Details about your account

Retention

We retain information about your sporting interests and your use of My Sports associated with your Apple Account for as long as necessary to provide the service, and for up two years after you stop using My Sports. Supported apps will handle your information as described in their data and privacy information. Learn more about Apple TV App & Privacy at apple.com/uk/legal/privacy/data/en/apple-tv-app and Apple News & Privacy at apple.com/uk/legal/privacy/data/en/apple-news.

At all times, information collected by Apple will be treated in accordance with Apple’s Privacy Policy, which can be found at apple.com/uk/privacy

Published Date: September 20, 2024