iOS Device Analytics

iPhone Analytics may include details about hardware and operating system specifications, performance statistics, and data about how you use your devices and applications. This information is used to help Apple improve and develop its products and services. None of the collected information identifies you personally. Personal data is either not logged at all, subject to privacy preserving techniques such as differential privacy, or removed from any reports before they’re sent to Apple. You can review this information on your iOS device by going to Settings > Privacy & Security > Analytics & Improvements and tapping Analytics Data.

If you have consented to provide Apple with this information, and you have Location Services turned on, the location of your devices may also be sent to help Apple analyse performance issues (for example, the strength or weakness of a mobile or Wi-Fi signal in a particular location). This analytics location data may include locations such as where a call ends or the location of a failed in-store transaction. You may choose to disable Location Services for Analytics at any time. To do so, go to Settings > Privacy & Security > Location Services > System Services and tap to turn off iPhone Analytics.

If you agree to send Analytics information to Apple from multiple devices that use the same iCloud account, we may correlate some usage data about Apple apps across those devices by syncing using end-to-end encryption. We do this in a manner that does not identify you to Apple.

You may also choose to disable the sharing of Device Analytics altogether. To do so, go to Settings > Privacy & Security > Analytics & Improvements and turn off Share iPhone Analytics. If you have an Apple Watch paired with your iPhone, tap to turn off Share iPhone & Watch Analytics.

By using these features, you agree and consent to Apple’s and its subsidiaries’ and agents’ transmission, collection, maintenance, processing and use of this information as described above.

At all times, information collected by Apple will be treated in accordance with Apple’s Privacy Policy, which can be found at www.apple.com/uk/privacy

Published Date: September 20, 2024