Apple Account, Media Services & Privacy

With your Apple Account, you will be able to sign in to available services. Apple records certain usage data for security, support, and reporting purposes.
 

Apple Account is designed to protect your information and enable you to choose what you share.


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  • With your Apple Account, you will be able to sign in to certain services.
  • Your device will be associated with your Apple Account to provide you with better service and support.

Your Apple Account and all Apple services are designed from the ground up to protect your privacy. We work hard to collect only the data we need to make your experience better. When we do collect data, we believe it’s important for you to know what we’re collecting and why we need it, so you can make informed choices.

An Apple Account is the personal account you use to access Apple services like Apple Music and the Apple TV app. Apple stores information associated with your Apple Account, so we can sync your listening and watching across all your supported devices. If you choose to use an Apple Music Family subscription, you can also use your Apple Account to access iCloud and Family Sharing, as discussed in www.apple.com/legal/privacy/data/en/apple-id.

Apple collects data associated with your usage of your Apple Account for your security when signing in to such services.

Applicable Legal Basis for Processing Personal Data

We process your personal data for Apple Account generally for performance of your contract with Apple, as necessary for providing the service, and to comply with our legal obligations. Where consent is the appropriate legal basis, we seek it in accordance with applicable local law.

Where applicable local law provides, we process personal data as necessary for purposes of our legitimate interests or those of a third party in order to prevent fraud and other malicious activity and for security purposes.

This data includes your use of your Apple Account.

At all times, information collected by Apple will be treated in accordance with Apple’s Privacy Policy, which can be found at www.apple.com/privacy

Published Date: September 20, 2024