Apple Intelligence

AI for the rest of us.

Coming in beta in U.S. English later this year*

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iPhone 15 Pro

Titanium. So strong. So light. So Pro.

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Apple Worldwide Developers Conference 2024

Introducing Apple Intelligence, AI for the rest of us. And exciting updates coming with iOS 18, iPadOS 18, macOS Sequoia, and watchOS 11.

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iPhone 15

New camera. New design. Newphoria.

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College Students

Mac and iPad. Go further.

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iPad Pro

Unbelievably thin. Incredibly powerful.

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MacBook Air

Lean. Mean. M3 machine.

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iPad Air

Two sizes. Faster chip. Does it all.

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AirPods Pro

Adaptive Audio. Now playing.

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