Former roommates, Noah Lee and Dane Jensen, started Sock Club to share their love of socks with the world. Their vision quickly grew from a small subscription service into a bespoke sock design and manufacturing business — making over 15 million pairs of socks for consumers and some of the world’s biggest brands.
Lee and Jensen’s goal is to build a meaningful and lasting company that pushes the textile industry forwards. From paying employees fairly and manufacturing responsibly to donating 100,000 pairs of socks every year to people in need, Sock Club is showing how a small business can make a huge impact.
We’re excited to be in a period of rapid growth. Apple is a key enabler of that.
Noah Lee, Co-Founder, Sock Club
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The co-founders choose Mac to empower every member of the team to do their best work across their company locations — from the creative minds in design to the dynamic forces in sales. Designers rely on Mac because it runs powerful creative apps like Adobe Photoshop and Illustrator that help them turn ideas into bespoke designs. And collaboration apps like Slack and Front keep design and sales teams in constant communication — helping them stay synchronised while juggling an ever-growing number of custom orders.
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Sock Club also provides the knitting teams in their North Carolina mills with iPad and iPhone. Now, instead of typing order information by hand, they scan QR codes using iPad and iPhone to schedule and programme designs on the knitting machines. That information is automatically available to the sales team in Texas, where they use CRM apps like Hubspot on iPad to generate customer order details, create shipping labels and take photos of products to send to customers.
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Every one of Sock Club’s 45 employees wears a lot of hats to keep the business running. In fact, Max Williamson, VP of Customer Success and Strategic Partnerships, takes on the additional responsibility of being the company’s de facto IT department. Max turns to Apple Business Essentials to deploy and configure devices with ease. What used to take hours now only needs 15 minutes to get new machines up and running for employees. He’s also able to manage the entire fleet of Apple devices from Texas to North Carolina remotely — which enables the team to concentrate on the business, not tech support.
Apple Business Essentials offers a platform to scale business operations, making onboarding new employees and setting up new Apple devices fast and easy.
Max Williamson, VP of Customer Success and Strategic Partnerships, Sock Club
With Mac, iPhone and iPad, every member of the company is equipped with the best tools to innovate the textile industry in a socially responsible way. So this small but mighty team can carry out its mission to put their socks on every foot in the world.