Search Marketing Knowledge Center

The Friendship Factor: How Trust, Relevance, and Affection Drive Business Growth

Knowledge Partners November 4, 2024

New research from Mower reveals how brands can drive business growth by building "fierce friendships" with customers through three key dimensions: trust, relevance, and affection, with findings showing significant gaps between business perception and customer reality in these areas.

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After Transforming Advertising, AI Is Coming for Marketing

Leading Edge November 1, 2024

Over the past decade, artificial intelligence (AI) has revolutionized the way advertisers manage advertising campaigns. Platforms like Meta and Google have deeply integrated AI into their systems, automating the once-tedious processes of ad targeting, creative testing, and bid optimization. This transformation has enabled advertisers to scale campaigns with minimal manual input, maximizing performance while reducing operational burdens.

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Musings from the Main Stage

Pulse October 31, 2024

Below are key insights and action steps from the industry’s signature conference, ANA's 2024 Masters of Marketing Conference.

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Here’s How to Get Senior Leadership on Board with Bold Marketing Choices

Soundbites October 31, 2024

Ali Daniels, former CMO at Visit Seattle, and Britt Fero of Visit Seattle’s agency partner PB& discussed their approach for getting leadership to buy in to a bold, new marketing strategy.

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Put Google AI to Work for Your Business

CMO Content October 31, 2024

In this new era of AI and unprecedented change, CMOs are navigating uncharted territories, essentially becoming “Change Management Officers.” Learn how early adopters stand to gain a significant competitive advantage as AI is poised to enhance the entire advertising lifecycle across measurement, media, and creative.

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Even AI Is Scared of Six Flags’ New Creepy Clown

Leading Edge October 29, 2024

“Tick, Tick, Tick,” featuring a creepy clown terrorizing an unsuspecting group of housemates, is certainly not for the faint of heart. The latest in the entertainment brand’s annual “Fear Is Waiting” campaign, it looks more like something out of a horror movie than an ad for a theme park.

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Brand Refreshes

ASK Answers October 29, 2024

When is a good time to refresh my brand, and how do I go about doing it?

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How Brands Reignited the Olympics Advertising Competition for LA 2028

Leading Edge October 28, 2024

The Olympics in Paris marked the start of a journey toward a more democratized marketplace for brands looking to reach audiences during tentpole sporting events. By 2028, as the 34th Olympiad begins in Los Angeles, the games should be accessible to a much broader array of advertisers than ever before.

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Consumer Insight from Boston Consulting Group (BCG)

CMO Content October 28, 2024

Many companies lack reliable customer data and have insufficient insights into customer behavior. Explore BCG’s latest thought leadership on customer insights for underexplored growth opportunities for your business. This presentation was shared by BCG executives during the 2024 Global CMO Growth Summit in Orlando.

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Experimental Campaigns Revitalized These Iconic Brands

Pulse October 25, 2024

Brands that have been around for ages are familiar with long-lasting success but may be left puzzled when it comes to reaching new audiences and revamping the brand through their campaigns. When planning campaign strategies, an experimental approach might not always be the top of the list. Yet for brands with a long history of success, experimenting with experiences and products is sometimes the best option for reinventing the wheel and staying relevant in today’s world with seemingly limitless brand options available.

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