The State of the Art in Commerce Marketing hosted by AT&T (In-Person Only)

OPENING REMARKS

Jeni Bell

Senior Vice President – Marketing and Platforms AT&T

PERSONALIZING THE OMNICHANNEL EXPERIENCE: THE SINCERELY, FOOD STORY

As consumers demand increasingly tailored experiences, retailers must adapt their strategies to deliver personalized interactions across all touchpoints. This presentation will delve into the customer data and insights, targeted product recommendations, location-based promotions and personalized shopping experiences that culminated in Albertsons Companies’ successful "Sincerely, Food" campaign. Attendees will gain valuable insights into how to enhance customer engagement, loyalty, and sales, along with the key metrics for measuring success.

Debbie-Ann Shaw

Marketing Program Manager Albertsons Companies

CUSTOMER OBSESSION, THE ROLE OF DIGITAL

Customer obsession in the digital age is not just about technology; it's about creating meaningful connections and delivering exceptional value at every touchpoint to every customer. Although, digital innovation allows us to get where we need to go quicker while paving the way for sustained growth and keeping a competitive edge in the marketplace. This segment aims to inspire and inform about the critical role of digital in achieving true customer obsession and driving results.

Sabrina Callahan

Vice President Digital Customer Growth AT&T

FROM INSIGHTS TO ACTION: HOW 7-ELEVEN AND PEPSICO LEVERAGED RETAIL MEDIA TO BOOST ENGAGEMENT AND CONVERSIONS

With endless product options available, it’s becoming increasingly difficult for brands to break through with consumers. Lewarn how Gulp Media, 7-Eleven’s retail media network, played a key role increasing brand awareness, engagement, and sales for PepsiCo products.

Neha Nayyar

Senior Director, Retail Media & Shopper Marketing 7-ELEVEN

DOLLAR GENERAL IS ALL IN ON RETAIL MEDIA

Dollar General, the largest retailer in the U.S. by store count, was an early entrant in the retail media space. Recently, DGMN (the Dollar General Media Network) has upped the ante by providing not only first-party web data but also in-store sales data and omnichannel shopper signals to help advertisers communicate with both urban and hard-to-reach rural shoppers across both owned and operated properties as well as off-site channels.  

Tyler Lusebrink

Director of Ad Sales Dollar General

NEW ANA REPORT: RETAIL MEDIA NETWORKS – OPTIMISM TEMPERED WITH CAUTION

The retail media space is healthy, with the number of platforms increasing, total spending growing dramatically, and double-digit spending increases expected over the next four years. At the same time, the ANA’s latest report l reveals an unsettled marketplace filled with complex perspectives among marketers compared to previous years. In this session, we will dig into the stats and qualitative commentary from ANA members.

Stephanie Fierman

EVP Brand & Media ANA