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Leverage the Latest Measurement Advances
The 2024 ANA Measurement & Analytics Conference, September 16-18, 2025 in Chicago, focused on the accelerating forces of change in the measurement industry and how marketers are leveraging these changes for better decision making and driving growth. The dynamic speaker lineup featured marketers and researchers who are not afraid to think outside the box and deploy new, advanced tools and solutions to drive their business forward.
This three-day event in Chicago covered a wide range of session topics, including the impacts of AI on measurement, the evolving TV landscape, audience insights, the latest advances in measuring outcomes and impact, and much more.
See What You Missed
The 2024 ANA Measurement & Analytics Conference in Two Minutes
Relive the best of this year's conference in this brief overview. Highlighted speakers include:
- Kyle Shank, Director of Media Technology, Analytics, and Operations, The Hershey Company
- Lanae Williamson, Multicultural Marketing Strategy Senior Lead, Nissan North America
- Yushuang Zhou, Sr. Director, Analytics, Data Science & Syndicated Data, The Clorox Company
Conference Speakers
Steve Bagdasarian
Chief Commercial Officer
Comscore
Jackson Bazley
EVP, Measurement for Marketers
ANA
Megan Boveri
Chief Media Officer
Pinnacle
Jacob Bradbury
VP Marketing & CRM Analytics
Lululemon
Dennis Buchheim
President & Founder
ThinkMedium
Brian Caprio
Kroger Data Strategy Lead
Nestlé
Joel Dantas-Shoemaker
Vice President of Sales
Q.Digital
Allyson Dietz
Sr Director, Marketing Solutions
TransUnion
Erika Digirolamo
Director, Global Solutions Delivery, NAM, Media & Analytics
Circana
Julia Fedor
Director of Operations, Global Advertising and Social Media
United Airlines
Aaron Frye
Executive Creative Director
VML
Tim Gaertner
Global Head of Commercial Advanced Analytics
Kraft Heinz
Nicole Gileadi
Chief Strategy Officer and Managing Director - North America
Kantar Media
Andy Hasselwander
Chief Analytics Officer
Marketbridge
Olivia Hawkins
Senior Director
Gain Theory
Jaiah Kamara
Director of Reporting & Insights
Best Buy
Bob Liodice
Chief Executive Officer
ANA
Chris Liversidge
CEO & Founder
Corvidae
Marta Martinez
Managing Director of Data, Analytics, and Measurement
Ericka Podesta McCoy
Chief Marketing Officer
Resonate
Inés Nadal
Senior Director, Global Marketing Performance
The LEGO Group
Shawn O’Neal
CEO of Americas
Gain Theory
Greg Pharo
Global Senior Director, Communications & Marketing Effectiveness
The Coca-Cola Company
Susan Ram
Brand Partnerships Regional Director
iSpot.tv
Latha Sarathy
Chief Research Officer
ANA
Paras Shah
Senior Director, Digital Media
Georgia-Pacific Consumer Products
Kyle Shank
Director of Media Technology, Analytics, and Operations
The Hershey Company
David Spencer
Manager Emerging Media & Partnerships
General Motors
Ryan Stonehouse
Director of Global YouTube & Video Solutions
Kumar Subramanyam
Global Head of Marketing Data Sciences
HP
Bill Tucker
Group Executive Vice President
ANA
Christine Turner
Managing Director, Data Platforms, Measurement & Analytics
Matt Voda
Chief Executive Officer
OptiMine
Sarah Wells
Manager, Insights
84.51°
Chris Williams
Chief Marketing Officer
Arima Data
Lanae Williamson
Multicultural Marketing Strategy Senior Lead
Nissan North America
Kayla Wilson
Principal Ad Tech Lead
Amazon Ads
Yushuang Zhou
Sr. Director, Analytics, Data Science & Syndicated Data
The Clorox Company
Conference Sponsors
Presenting Sponsor
General Sponsors
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