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Cookie Information

Table showing a list of non-essential cookies used on workingwales.gov.wales:
Cookie Name Purpose Expires
Google Analytics cookie (UA and GA4) -ga Used by Google Analytics to identify the user Expires after 2 years
Google Analytics cookie _gid Used by Google Analytics to identify the user Expires after 1 day
Google Analytics cookie _gat_UA-* Used by Google analytics to throttle the refresh rate Expires after 1 minute
Google Analytics cookie (GA4) _ga_GTM-P67487F Used by Google analytics to persist session state Expires after 2 years
Functionality cookie bw-cookieMessage Used to show or hide the cookie prompt Expires after 10 hours
Twitter targeting / advertising cookies Guest-id Used by twitter to identify and track the website visitor Expires after 1 month
LinkedIn li_fat_id Used to identify LinkedIn members for conversion tracking and to match LinkedIn users who have visited the site. Expires after 30 days
LinkedIn li_sugr Contains browser information to help with LinkedIn ad targeting. Expires after 90 days
Livechat cookie (customerID) __lc_cid (customerID) Used to verify the identity of a customer created in Livechat Expires after 2 years
Livechat cookie (customerSecureToken) __lc_cst (customerSecureToken) Used to verify the customer’s token in Livechat Expires after 2 years
Google Ads conversion tracking tag _gcl Google Ads tracks when you have booked an online appointment after clicking on one of our ads from a Google site. When a customer clicks on an ad from Google sites, a temporary cookie is placed on their computer or mobile device. Expires after 31/01/2025
Facebook Pixel
(Meta Pixel)
_fbp Used to track landing page
views for a campaign running
from 06/11/2024 to 31/01/2025
Expires after 31/01/2025