Tracking via UTM vs referrer

  • Resolved flatword

    (@flatword)


    7 months, 4 weeks ago

    Hi,

    In google analytics, there is a Referrer value showing me which client website hosted the link that brought the user to my site. I was planning to add that info in a UTM parameter but now it seems redundant if I know the referrer. Does using a BetterLink in my clients website still capture the referrer or is it lost during the translation to the full url?

    Thank you

Viewing 3 replies - 1 through 3 (of 3 total)
  • Plugin Support Pial

    (@iapial)

    7 months, 4 weeks ago

    Hi @flatword ,

    Using BetterLink on your client’s website will still capture the referrer information. When a user clicks on a link to your site, the original referrer value (the client website) is typically passed along, allowing you to see which site hosted the link that brought the user to your site.

    Adding the referrer info in a UTM parameter might be redundant, as Google Analytics already provides this information. However, UTM parameters can still be useful for more detailed tracking and segmentation in your analytics. Here are some cases where using UTM parameters can be beneficial:

    1.Campaign Tracking: Identify which specific marketing campaigns are driving traffic to your site.

    • utm_campaign=spring_sale
    • utm_source=newsletter
    • utm_medium=email

    2.Source/Medium Segmentation: Differentiate between various traffic sources and mediums for a comprehensive analysis.

    • utm_source=facebook
    • utm_medium=social
    • utm_source=google
    • utm_medium=cpc

    Using UTM parameters in those cases can provide more details data, enabling you to refine your marketing strategies and improve ROI. But if it is only for the Referr site then you can just use the Google Analytics default referrer

    Hope you understand

    Best regards,
    Pial

    Thread Starter flatword

    (@flatword)

    7 months, 4 weeks ago

    Great thorough answer. Thank you!

    Plugin Support Pial

    (@iapial)

    7 months, 4 weeks ago

    Hello again @flatword

    Glad to help with your issue. Please feel free to contact our support anytime you need help; we are always here to assist you.

    Have a wonderful day!

    Best regards,

Viewing 3 replies - 1 through 3 (of 3 total)
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