Display prices without VAT

We’d like to display the prices without VAT for resellers.

I have tried using this wp action hook in php: pre_option_woocommerce_tax_display_shop. But this hook doesn’t work for your plugin.

Is there a way in which we can create the following scenarios:

– standard: prices including vat
– logged in resellers: prices excluding vat

The page I need help with: [log in to see the link]