Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 35% of the top million online stores.* Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, Store Leads, March 2025 ​​

WooCommerce in numbers

4.6M

live installations.†
 

StoreLeads (using Woo Cart/Checkout),
State of Ecommerce

35.6%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,100+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

80k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

398

Woo employees around the world.

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • Stay connected with WooCommerce developer updates

    Get the latest WooCommerce developer updates. Stay informed on releases, performance tips, and contribution opportunities with our monthly newsletter.

  • WooExperts are now Woo Partners

    The WooExperts program has a new name and look! Learn more about the Woo Partners program.

  • Designing the evolution of the Woo brand identity

    As our CMO, Tamara Niesen, mentioned in her post, our brand is a critical asset for our business and the entire Woo ecosystem. It raises the standards for everyone who works together in building, innovating, and powering the WooCommerce stores that reach millions of buyers.  Our new brand is a representation of our maturity and…

  • Selling digital products in California? What to know about law AB 2426

    Selling digital products in California? Learn how AB 2426 impacts licensing disclosures + how to stay compliant with this new consumer protection law.

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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