10 Best Product Management Tools [2025]

52% of product managers are dedicating their budget to building the right product stack. This highlights just how crucial it is to have the right product management tools at your disposal.

After all, the product is the heart of any business, it shapes customer perception and drives success. That’s why investing in top tools to create a seamless product experience should be a top priority.

In this blog, we’ll explore some of the best product management tools that cater to different aspects of the process. Whether you’re building your tech stack from scratch or refining it, these tools will help you stay ahead.

Let’s dive in!

List of top 10 product management tools  – a quick glimpse

• VWO Insights
• Mixpanel
• CleverTap
• VWO Feature Management
• Postman
• Asana
• Sentry
• Zoho Billing
• Adjust
• Confluence

10 product management software

1. Qualitative analysis: VWO Insights

VWO Insights is a qualitative analytics tool designed to monitor visitor behavior and evaluate product performance. It captures user challenges through session recordings, heatmaps, on-page surveys, form analytics, and funnel analysis on websites. For mobile apps, it offers session recording, funnel analysis, and heatmaps as well.

The tool offers comprehensive crash analysis reports for app analysis, helping users understand what went wrong, which segments were affected, and which devices experienced issues. It seamlessly integrates with platforms like Firebase Crashlytics, allowing smooth data transfer and management for a hassle-free experience. The customer insights gained from the tools can be utilized to initiate experience optimization initiatives. 

Why choose this tool?

• Provides a comprehensive view of user behavior. The reporting feature enables a deep dive into funnel analysis and user drop-offs, with filters for devices and other segments to refine session recordings and heatmaps. Additionally, the insights dashboard offers a quick summary of friction points and crashes.
• A cutting-edge tool powered by generative AI. For app analysis, it automatically generates key cohorts for in-depth examination and creates complex targeting segments using straightforward prompts. On the website side, the generative AI tool analyzes heatmaps, survey responses, and session recordings to provide valuable insights.
• Allows multiple users to access the same account with varying permission levels. It supports additional workspaces for different teams or digital assets, which is ideal for enterprises.  
• It ensures a balanced consumption quota throughout the month, allowing seamless scalability without the risk of running out of resources.

Pricing

Pricing for VWO Insights varies based on the selected platform. Details are available on the pricing page.

2. Quantitative analysis: Mixpanel 

Mixpanel is an app analytics platform that helps track user interactions and analyze product usage. It captures every event, clearly showing how users navigate key touchpoints.

The tool offers a mature system for tracking user journeys and engagement, making it easy to spot bottlenecks. It also enables user segmentation based on behavior, demographics, and other criteria to understand their needs and preferences better. Mixpanel seamlessly integrates with A/B testing tools to support experience optimization. Its tool is a powerful pick for gaining real-time insights into qualitative data.

Why choose this tool?

• Intuitive and user-friendly tools make it easy to track and manage product data without technical expertise. Customizable funnels, retention tracking, user flow analysis, and session replays provide deeper insights.
• Generative AI feature that answers any question based on tracked data with natural language input. Plus, it seamlessly integrates with all major platforms, making it a perfect fit for any tech stack.
• Offers customizable dashboards that let design reports as per business needs. Advanced features like behavioral segmentation and cart analysis help uncover critical user patterns and trends.

Pricing

Mispanel has four plans the pricing for each is as follows:

• Free – $0/month
• Growth – $24/month
• Enterprise – Custom pricing 
• Startup plan – First year free

3. Product engagement: CleverTap

CleverTap is an all-in-one engagement platform that helps product managers connect with users through personalized messages based on activity, funnel stage, and more. It reduces churn and encourages action by delivering messages across multiple channels, including push notifications, email, WhatsApp, and in-app messaging.

It seamlessly ingests, analyzes, and segments customer data acquired from multiple sources. Then, the user data can be used for personalization, optimizing experiences, and orchestrating omnichannel marketing campaigns.

Why choose this tool?

• A comprehensive engagement platform with in-depth reporting insights, reducing the need for external tools for quantitative analysis of its data.
  
• Enables hyper-personalization and advanced segmentation with a cutting-edge solution called TesseractDB. Plus, its AI/ML models help identify users who are likely to churn or convert.
  
• An intuitive interface and responsive customer support make integration seamless within existing workflows.

Pricing

CleverTap offers three pricing plans: Essential at ₹6,000 per month, while Advanced and Cutting Edge have custom pricing. Plus, there is an option to customize the plan with add-ons. 

4. Product experimentation: VWO Feature Management

VWO Feature Management is a powerful tool designed to assist product managers in optimizing onboarding processes, enhancing purchases, and improving product usage. It is packed with capabilities like concurrent experiments, unlimited variations, and valuable technical debt recommendations. The tool allows teams to conduct sophisticated experiments across the entire product stack.

It is part of a comprehensive experience optimization platform and seamlessly integrates with VWO Insights directly from the same dashboard. This integration enables product teams to analyze user behavior, generate data-driven hypotheses, and validate them through A/B testing. As a result, it serves as a one-stop shop for conversion rate optimization initiatives.

Why choose this tool?

• A robust tool for managing and launching features. It enables teams to conduct tests and deliver personalized experiences seamlessly. 
• It has features powered by Gen AI, like VWO Copilot. The feature enables the creation of complex pre- and post-segments for experiments using simple natural language prompts. 
• Lightweight SDKs available in 8+ languages, supporting both front-end and back-end, to optimize key metrics across the tech stack.

Pricing

VWO Feature Management has four pricing plans, annual pricing details for 50000 monthly tracked users are as follows:

• Starter – $0/month 
• Growth – $647/month
• Pro – $1057/month
• Enterprise – $1949/month

More details are on the plans and pricing page. 

5. API Management: Postman 

Postman is a leading API management tool that handles all API-related tasks from a single dashboard. It streamlines development, monitoring, collaboration, testing, and documentation, allowing seamless performance and quick API issue resolution.

Why choose this tool?

• Key features like automated testing, API collection management, and mock servers make it a well-organized tool.
• A comprehensive solution for backend product testing, with collection support for detailed documentation.
• Its intuitive interface simplifies API design, testing, and documentation.

Pricing

Postman offers four pricing plans (billed annually):

• Free – $0/month
• Basic – $14 per user/month
• Professional – $29 per user/month
• Enterprise – $49 per user/month

6. Project management: Asana 

Asana streamlines cross-functional collaboration and workflow management. Product managers can track and prioritize product development processes, centralize launch details, visualize project timelines, and handle task management. It also helps product teams report product health, coordinate tasks, and tackle bugs effectively.

Why choose this tool?

• An easy-to-use tool with a minimal learning curve, allowing teams to adopt it quickly and seamlessly.
• Product managers can track delegated tasks, responsibilities, and deadlines effortlessly, saving time on status updates.
• AI-powered features automate workflows, generate valuable insights across teams and tools, highlight critical tasks, and adapt to evolving company goals and priorities.

Pricing

Asana offers pricing plans tailored to organization size i.e. small businesses and enterprises. For enterprises, pricing is custom, while small businesses can choose from three plans (billed annually):

• Personal – $0/month
• Starter – $6.92 per user/month
• Advanced – $15.74 per user/month

7. Product performance management: Sentry

Sentry is a performance monitoring and error-tracking tool that keeps a constant watch on bugs, crashes, and issues. It automatically detects errors and sends real-time alerts.

Going a step further, it analyzes error frequency, identifies affected user segments, and assesses the impact on key business metrics. It also prioritizes errors, helping product managers focus on the most critical ones. The tool is a valuable addition to ensuring a seamless product experience and customer satisfaction.

Why choose this tool?

• Sentry provides in-depth resolution insights, making it easier for backend teams to debug and fix issues efficiently.
• Seamless integration with platforms like GitHub and other workflows streamlines data usage and the triaging process.
• It tracks errors across all languages, frameworks, and libraries, ensuring comprehensive monitoring.

Pricing

Sentry offers four pricing plans (billed annually):

• Developer – $0/month
• Team – $26/month
• Business – $80/month
• Enterprise – Custom pricing

8. Product billing management: Zoho Billing

Zoho Billing is a comprehensive billing solution that helps product owners manage catalogs, subscriptions, purchases, and bundles effortlessly.

It automates billing, invoice generation, and payment tracking, streamlining in-app billing management.

The platform offers customizable invoices, a flexible payment experience, and multiple payment options. Its robust reporting and analytics provide deep insights into subscription rates and revenue performance.

Why choose this tool?

• A powerful tool with advanced features like trial management, metered billing, flexible pricing models, and mid-cycle subscription adjustments.
• Seamless integration with a wide range of payment services, communication platforms, and documentation tools.
• A robust reporting system with 50+ reports to analyze business performance and uncover growth opportunities.

Pricing

Zoho Billing offers three global pricing plans (billed annually):

• Standard – $25 per organization/month
• Premium – $59 per organization/month
• Custom – Tailored pricing based on business needs

9. App store optimization: Adjust

Adjust is a leading app store optimization tool that boosts search visibility, rankings, and downloads on the app store. It offers competitor analysis to identify gaps and opportunities, helping businesses stay ahead. Additionally, it tracks downloads, keyword rankings, and user engagement over time, ensuring continuous improvement in the app store strategy.

Why choose this tool?

• Blocks fraudulent installs before you pay for them and accurately attributes users from organic channels.
• A comprehensive dashboard with cross-channel reporting provides a unified view of all channels and apps in one place.
• Unique Connected TV (CTV) measurement helps you tap into the fast-growing CTV ad market.

Pricing

Adjust offers three pricing plans, the details of which are as follows:

• Base – $0/month for 1500 monthly attribution 
• Core – custom pricing for up to 250,00 annual attributions
• Enterprise – custom pricing for over 250,00 annual Attributions

10. Product technical documentation: Confluence

Confluence is a team collaboration tool perfect for product and technical documentation. It simplifies creating, distributing, and updating tech docs with ease. Whether it’s a user manual or API documentation, the platform makes the process seamless. Plus, its built-in collaboration features, customizable templates, and macros help teams create accurate, easy-to-read documents.

Why choose this tool?

• Breaks down information silos by centralizing data, making it easy for customers and end users to find what they need.
• User-friendly with a minimal learning curve, allowing to effortlessly manage projects and documents while clearly identifying owners and teams.
• Seamlessly integrates with Jira, which automatically syncs updates to keep product documentation accurate and up to date.

Pricing

Confluence offers four pricing plans:

• Free – $0/month
• Standard – $15,500/year
• Premium – $29,175/year
• Enterprise – Custom pricing

Each plan is designed to fit different business needs, from startups to large enterprises.

11. Other noteworthy tools 

• Customer feedback: SurveyMonkey 
• Customer journey mapping: Lucidchart
• Real-time communication: Slack
• Design and prototyping: Figma
• Modular product management platform: Airfocus
• Product roadmap and strategy: Aha!
• Feature prioritization: Productboard 

There you have it, the best product management software to help you effectively manage product development, operations, and marketing.

How to choose a good product management tool?

Now, to help you choose the right product management tool, here are some essential factors to consider.

1. Generative AI capability 

Product management is a complex process, and having a tool with generative AI can automate many workflows with precision, saving time and resources. Take VWO Insight, for example. It creates complex segments using natural prompts during qualitative analysis, significantly speeding up report analysis.

2. Robust privacy compliance

Product management involves handling sensitive customer and business data, so privacy is key. Prioritize a tool with strict privacy compliance, such as GDPR, CCPA, ISO Certification, SOC certification, and HIPAA. These certifications are essential compared to tools that only meet one or two compliance standards.

3. Seamless integration capability

Product management often involves sharing data across multiple products, where integration becomes invaluable. A tool that integrates seamlessly with your existing tech stack (or any future investments) is crucial. This saves time and eliminates redundant work. For instance, Confluence’s integration with Jira streamlines document management and ensures everything stays up to date.

4. User-friendly interface

Introducing a new tool means training your product management team to get familiar with it. A steep learning curve can make it hard for them to adjust, slowing down the time to benefit from the tool. Prioritize tools with an easy-to-use interface or those that align with your team’s technical comfort level. This helps integrate the tool smoothly into daily workflows.

5. Full-featured trial

Investing in a tool is a significant financial commitment, so choose one that offers a full-featured trial for at least a month, along with an assisted demo. This allows you to explore its capabilities and assess its value for achieving your business objectives.

Final thoughts

Product management is a critical function in any organization and the right tools can make all the difference. The tools listed above are among the best in the market and can enhance your product management efforts. Give them a try and see how they help streamline workflows.

If you wish to explore VWO for qualitative analysis and in-app experimentation, you can get a full-featured demo to see how it can assist you in managing your product.

Frequently asked questions