What does the privacy-conscious future look like for CTV?
Thought leadership: AdvertisingWeek interviews Stafaniya Radzinovik about the future of CTV advertising.
Thought leadership: AdvertisingWeek interviews Stafaniya Radzinovik about the future of CTV advertising.
New report highlights increased openness to balancing free content access with data-driven advertising, alongside a continued need for greater privacy protection and transparency
Thought leadership: Gaylord Zach, Head of Mobile Product at Verve, looks at why app publishers and advertisers should be proactively preparing for Privacy Sandbox for Android.
Thought leadership: Publishers and advertisers have myriad options when it comes to sustainable addressability solutions, but which are they prioritizing?
Thought leadership: It’s time for publishers to start advocating for on-device cohorts.
Thought leadership: David Philippson, CEO & Co-Founder of Dataseat, discusses what Apple’s AdAttributionKit might mean for the mobile gaming industry.
Thought leadership: Paul Hayton, CTO and Co-Founder of Dataseat, looks at why a fingerprinting ban is needed and what form it might take.
Thought leadership: This year’s CTV guide looks at how the CTV market is developing, what’s working, and which developments are shaping the industry.
In the news: The industry experienced a flurry of M&A activity last month, including mobile ad-tech company Verve acquiring Jun Group for $185 million.
Verve has created a more efficient and privacy-focused way to buy and monetize advertising. Verve is an ecosystem of demand and supply technologies fusing data, media, and technology together to deliver results and growth to both advertisers and publishers — no matter the screen or location, no matter who, what, or where a customer is. With an eye on servicing forward-thinking advertising customers, Verve’s solutions are trusted by more than 90 of the United States’ top 100 advertisers, 4,000 publishers globally, and the world’s top demand-side platforms.
© 2024 Verve Group, Inc. VERVE, VERVE GROUP and VERVE ATOM are registered trademarks of Verve Group, Inc. in the European Union, and/or U.S.A. and other countries. All other trademarks are properties of their respective owners. All rights reserved.