LGPD: achieve compliance with Brazil’s General Data Protection Law

The Usercentrics Consent Management Platform (CMP) helps you to meet LGPD compliance requirements.

What is the LGPD?

The LGPD is Brazil’s Lei Geral de Proteção de Dados Pessoais (General Data Protection Law), which came into effect August 16, 2020. It was passed, and will be enforced by the National Data Protection Authority (Autoridade Nacional de Proteção de Dados). The LGPD is quite similar to Europe’s GDPR, and is a framework containing 65 articles regulating the use and processing of personal data.

RISKS

What are the consequences of LGPD noncompliance?

Noncompliance with the LGPD can lead to fines of up to 50 million Brazilian reals (approx. EUR 8 million) or 2 percent of a company’s annual revenue in Brazil, per violation.

COMPLIANCE

The LGPD requires a legal basis for processing data.

You can only process personal data for legitimate, specific, explicit and clearly communicated purposes.
User consent to processing data must be voluntary, specific and informed.
In order to comply with the LGPD, you must maintain a record to be able to demonstrate that consent was collected in accordance with the law.

Benefits of a consent management platform

Obtain user consent correctly

Take into account not only LGPD requirements, but also the CCPA, GDPR, POPIA and IAB TCF.

Seamless integration

Our Consent Management Platform easily integrates with your website or app and many leading third-party services and tools.

Build user trust

Build trust with users by being transparent about data usage. Encouraging them to entrust you with their data and to build ongoing relationships.

Increase consent rates

Benefit from our special marketing features, like A/B Testing and Contextual Consent, to improve user experiences and build relationships with your brand.

How to install Usercentrics CMP

The Usercentrics Consent Management Platform (CMP) stores, manages and signals valid user consent and privacy preferences.

Configure your CMP

Choose your legal framework and/or relevant data privacy regulations

Identify the Data Processing Services used on your website and set the correct legal basis for compliance with LGPD

Customize the banner appearance and messaging to meet your needs

Implement the CMP

Identify the Data Processing Services used on your website and set the correct legal basis for compliance with LGPD

Make adjustments to the scripts/tags being used on your website

Determine when and at what frequency your banner message will be displayed

Collect explicit user consent

Start collecting consent from all consumers subject to LGPD

Use Usercentrics’ geolocation rules to determine who sees your banner and in what languages

Continuously optimize your consent banner based on extensive data and analytics

“Short implementation of 7 days for our first site. We can rollout templates with already defined consent technologies, so we stay concentrated on the real issues which bring us further.”

Larissa Wißmann

— Head of Digital Enterprise Services, Haufe Group

Benefits of a consent management platform

Obtain user consent correctly

Take into account not only LGPD requirements, but also the GDPR, CCPA, POPIA and IAB TCF.

Seamless integration

Our Consent Management Platform easily integrates with your website or app and many leading third-party services and tools.

Build user trust

Build trust with users by being transparent about data usage. Encouraging them to entrust you with their data and to build ongoing relationships.

Increase acceptance rates

Benefit from our special marketing features, like A/B Testing and Contextual Consent, to improve user experiences and build relationships with your brand.

Contact our expert team

We’re happy to answer questions and get you acquainted with Usercentrics and our Consent Management Platform.

Doing business in Brazil and unsure whether your website is compliant with current privacy laws?
Get in touch with us and learn how the Usercentrics Consent Management Platform can help you achieve LGPD compliance.
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