The rising ‘cost of loving’ on Valentine’s Day

The cost of love is rising: what’s happening?

Love is in the air, but so is the price tag! New research commissioned by SMARTY Mobile unveils some shocking truths about the skyrocketing costs of courtship just in time for Valentine’s Day. With findings that are sure to make you blush, let’s take a closer look at the numbers behind the ‘Cost of Loving’ this year.

Inflation is spoiling romance

According to a recent study of 2,000 adults, a staggering 75% of Brits feel the pinch of inflation when it comes to the cost of romantic gestures. From a night out on the town to a simple box of chocolates, prices for these cherished gifts have soared, leaving 90% of those in relationships feeling the financial strain.

But that’s not all – 72% of respondents reported witnessing price surges specifically before Valentine’s Day, turning the season of love into a passion killer for many bank balances. Feeling fed up with these sneaky price hikes, 76% of Brits agree that businesses should keep the cost of goods and services consistent throughout the year.

A Valentine’s Day gesture from SMARTY Mobile

To combat this trend, SMARTY Mobile has teamed up with TV personality Gregg Wallace to spread a little love without breaking the bank. On Sunday 11 Feb, our ‘Cost of Loving’ pop-up on London’s Southbank will be giving away free red roses between 1 and 3pm, adding a touch of romance to your day without the hefty price tag.

Keeping love affordable

At SMARTY Mobile, we believe that connecting with loved ones shouldn’t come with a hefty price tag, which is why we’re committed to no annual price rises. With Valentine’s Day now nearly £100 more expensive than it was a decade ago, it’s time to take a stand against rising costs and keep the spirit of love alive without emptying your wallet.

Ready to spread the love and savings this Valentine's day without the hefty price tag? Take a look at our SIM only plans to find one that works for you.