Tour Operators

Get the latest tour operator news with Skift’s authoritative coverage. Critical updates and analysis from the world of tours and activities—essential for professionals to stay ahead in a competitive market.

Our articles cover a wide range of topics related to multi-day tour operators as well as day trips from tours and activities companies.

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From consumer behavior changes to technological advancements transforming tour operations, Skift keeps you updated on all travel industry shifts.

Stay informed about significant mergers and acquisitions, regulatory changes, and market dynamics that shape the industry. Our news coverage features insights into major players like Thomas Cook and emerging operators shaping the future of travel.

Exclusive interviews with industry leaders, comprehensive case studies, and insightful reports curated by Skift experts. Gain the knowledge needed to navigate and succeed in the tour operator landscape.

Browse our collection to gain new insights and inspiration for your tour operator business.

Airlines

How Holiday Packages are Boosting EasyJet and British Airways

Once snobbishly consigned to the ‘bucket and spade brigade,’ package holidays are one of the fastest-growing products in UK travel. This lucrative opportunity to diversify revenue has not gone unnoticed by British Airways or easyJet, with both airlines rapidly expanding their highly profitable holiday divisions. 

How Holiday Packages are Boosting EasyJet and British Airways

Tour Operators

Fosun Sells Thomas Cook to Private Equity-Backed eSky: 8 Takeaways

For eSky, Thomas Cook's storied brand offers a shortcut to recognition in Western Europe. Or at least that's the wager of eSky's new private equity backer MCI Capital. As for Fosun, what will it sell next? Club Med?

Fosun Sells Thomas Cook to Private Equity-Backed eSky: 8 Takeaways

Experiences

Hornblower CEO Starts Post-Bankruptcy Pivot for Travel Experiences Company

If you've ever sailed past Niagara Falls or toured a city on a sightseeing bus, you may have thought, "This is nice and all, but I wish there was something more." Tour operator Hornblower plans to fix that.

Hornblower CEO Starts Post-Bankruptcy Pivot for Travel Experiences Company

Experiences

Airbnb-Backed Tiqets Talks AI, Profits, and Scaling Travel Experiences

Tiqets CEO Laurens Leurink says sales of travel experiences are booming. Gen Z and Millennials want cultural engagement, not checklist sightseeing. So with some help from AI, Tiqets has recently quadrupled its sales without adding staff.

Airbnb-Backed Tiqets Talks AI, Profits, and Scaling Travel Experiences

Experiences

TUI Gains from Experience Sales and FTI Collapse

TUI reported another record-breaking quarter with sales of tours and activities helping to boost profitability. TUI also gained from the collapse of smaller rival FTI.

TUI Gains from Experience Sales and FTI Collapse

Experiences

GetYourGuide Partners With Eurowings to Pair Experiences with Airline Booking

GetYourGuide seeks to strengthen its airline collaborations with Eurowings integration, boosting customer experience.

GetYourGuide Partners With Eurowings to Pair Experiences with Airline Booking

Tour Operators

Here’s What’s Behind a Strong Outlook for Indian Tour Operators – India Report

Research firms and the tourism industry are bullish on the potential of India for both domestic and international travel. Credit Ratings agency CRISIL has projected that a record 30 million Indians will travel overseas this year.

Here’s What’s Behind a Strong Outlook for Indian Tour Operators – India Report

Tour Operators

Intrepid’s New ‘Impact Officer’ Promises Enhanced Focus on Diversity and Inclusion

The adventure travel company's appointment of Payton Iheme as an impact officer is a bet that responsible tourism will resonate among its customers.

Intrepid’s New ‘Impact Officer’ Promises Enhanced Focus on Diversity and Inclusion

Experiences

South African Travel Company Adapts to New Local Tourism Trends

Curiocity, a South-African company that offers both tours and activities as well as hotel and hostel stays, had to pivot post-pandemic. The switch reveals a new focus on domestic travel and Afro-tourism, driving a shift in its business model.

South African Travel Company Adapts to New Local Tourism Trends

Experiences

ToursByLocals CEO on Brand Transformation and Rising Demand for Authentic Experiences

Following pandemic setbacks, ToursByLocals has completed a long-awaited rebrand meant to signal growth.

ToursByLocals CEO on Brand Transformation and Rising Demand for Authentic Experiences