Q2 2024 Quarterly Trends Report
See the breakdown of industry trends and performance across retail media, paid search, and paid social. Download the report to dive into spending, pricing, and results across channels, and find out what influenced the digital advertising market in Q2.
- Key performance indicators for the second quarter of the year across retail media, paid search, and paid social.
- How ad prices played a major role in YoY spending growth across all channels.
- How commerce media helped drive paid search and paid social spending higher from Q1 to Q2 of this year..
- The latest on platform migrations for shopping campaigns in paid search and campaign objectives for paid social and how they affect overall trends.
Retail media: Spending growth for Retail Media was still the highest of our three key channels at +21% YoY, as nearly two-thirds of accounts showed increased investment levels.
Paid social: On Meta, CPMs rose YoY while impression volume dropped.
Paid search: Spending on paid search grew 6% over last year, the same rate of growth as last quarter.
In this report:
Download the report to learn quarter-over-quarter and year-over-year digital advertising campaign performance trends from Q2 2024.
- Increased ad prices played a larger role in YoY spending growth than increased ad volume across retail media, paid search and paid social, with retail media growing the fastest at +21%.
- Price increases across digital media appear to be cyclical, with alternating periods of accelerating prices and decelerating volume and vice versa, implying that the current period of YoY price increases may end this year.
- Commerce media in paid search and paid social grew from Q1 to Q2 at a faster rate than the rest of those marketing channels.
- More than half of Skai advertisers in each channel increased YoY spending by at least 5%, while a majority of accounts in retail media and paid search paid higher prices per click.