To view the status of an application, visit the Brand Applications page. You can also edit an application that you haven’t yet submitted, add documents to a submitted application, or copy and correct a rejected application.

Yes. After enrolling your brand in Brand Registry, you’re automatically assigned the roles of “rights owner” and “administrator.” You can invite additional users to your brand and assign them roles.

Yes. Follow these steps:

Yes. For US brands with a utility patent, Brand Registry offers a neutral evaluation process within the Report a Violation tool. The Amazon Patent Evaluation Express program brings in neutral third-party evaluators who are attorneys skilled in patent analysis, to decide whether an asserted utility patent is infringed.

The process is an efficient means for utility patent owners and those accused of patent infringement to address their concerns. It is faster than the court system and is free for the party that the evaluator determines is correct.

Once a report is submitted, we notify sellers who have listings for reported products so they can participate in an evaluation and defend their claim if they choose.

Participation in an evaluation requires both parties to deposit $4,000 with the neutral evaluator. Amazon does not handle the deposit and does not retain any portion of the evaluator’s fee. The evaluator reviews submissions and determines whether the reported listings infringe the patent.

Amazon follows the decision of the evaluator. The winning participant receives their $4,000 deposit back. If the evaluator determines the reported products infringe, Amazon removes them. If the evaluator finds in the seller’s favor, Amazon takes no action.

Once an evaluation is complete, if an application meets the criteria, utility patent owners are granted an Amazon Patent Evaluation Express ID associated with this decision. Brands can use the ID from the winning evaluation to report future infringement of that patent through Report a Violation.

Review our Intellectual Property Policy for Sellers and the Amazon Brand Name Policy.

You can use the Report abuse tool to report inaccurate listing information, violations of Amazon policy, and other issues. To access the tool, log in to Seller Central and use the main menu to select Performance, then Account Health. On the Account Health page, select Report abuse. If you don't have access to Seller Central, you can report issues using Brand Registry Support. Log in to your Brand Registry account and select Contact us from your homepage, then select Report a marketplace policy violation.

Amazon also provides a publicly available form for reporting alleged intellectual property infringements such as copyright, trademark, and patent concerns.

If there are no active Administrators for the brand, there are two ways to request access to the brand:

Option 1: If you have at least one other brand that is already enrolled in Brand Registry and you can access the Brand Registry portal, you can submit your request via Brand Registry Support. Select Update brand ownership as the topic. Your request will be reviewed, and you'll receive a response accordingly.

Option 2: You can attempt to apply for Brand Registry with the same trademark number as a currently enrolled brand. Once you enter the already registered trademark number, a warning will appear, offering a link to a form for sharing your contact information. Select the link to access the Share Contact Information form. At the bottom of the form, there’s a link available only for eligible users, leading to an Appeal Submission form. If your appeal succeeds, you'll be added to the brand with the Administrator and Rights Owner roles.