Editorial
doi: 10.1177/1524839908325267.
Effective communication during an influenza pandemic: the value of using a crisis and emergency risk communication framework
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- PMID: 18936255
- DOI: 10.1177/1524839908325267
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Editorial
Effective communication during an influenza pandemic: the value of using a crisis and emergency risk communication framework
Health Promot Pract.
2008 Oct.
Abstract
During a crisis, an open and empathetic style of communication that engenders the public's trust is the most effective when officials are attempting to galvanize the population to take a positive action or refrain from a harmful act. Although trust is imperative in a crisis, public suspicions of scientific experts and government are increasing for a variety of reasons, including access to more sources of conflicting information, a reduction in the use of scientific reasoning in decision making, and political infighting. Trust and credibility--which are demonstrated through empathy and caring, competence and expertise, honesty and openness, and dedication and commitment--are essential elements of persuasive communication.
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