#HIV: Alignment of HIV-Related Visual Content on Instagram with Public Health Priorities in the US

doi:10.1007/s10461-019-02765-5

. 2020 Jul;24(7):2045-2053.

doi: 10.1007/s10461-019-02765-5.

#HIV: Alignment of HIV-Related Visual Content on Instagram with Public Health Priorities in the US

Alicia L Nobles^{1

2}, Eric C Leas^{1

3}, Carl A Latkin⁴, Mark Dredze⁵, Steffanie A Strathdee², John W Ayers^{6

7}

Affiliations

¹ The Center for Data Driven Health at Qualcomm Institute, California Institute for Telecommunications and Information Technology, University of California San Diego, La Jolla, CA, USA.
² Division of Infectious Diseases and Global Public Health, Department of Medicine, University of California San Diego, La Jolla, CA, USA.
³ Division of Health Policy, Department of Family Medicine and Public Health, University of California San Diego, La Jolla, CA, USA.
⁴ Department of Health, Behavior and Society, Johns Hopkins University Bloomberg School of Public Health, Baltimore, MD, USA.
⁵ Department of Computer Science, Johns Hopkins University, Baltimore, MD, USA.
⁶ The Center for Data Driven Health at Qualcomm Institute, California Institute for Telecommunications and Information Technology, University of California San Diego, La Jolla, CA, USA. ayers.john.w@gmail.com.
⁷ Division of Infectious Diseases and Global Public Health, Department of Medicine, University of California San Diego, La Jolla, CA, USA. ayers.john.w@gmail.com.

PMID: 31916098
PMCID: PMC10712936
DOI: 10.1007/s10461-019-02765-5

#HIV: Alignment of HIV-Related Visual Content on Instagram with Public Health Priorities in the US

Alicia L Nobles et al. AIDS Behav. 2020 Jul.

. 2020 Jul;24(7):2045-2053.

doi: 10.1007/s10461-019-02765-5.

Authors

Alicia L Nobles^{1

2}, Eric C Leas^{1

3}, Carl A Latkin⁴, Mark Dredze⁵, Steffanie A Strathdee², John W Ayers^{6

7}

Affiliations

¹ The Center for Data Driven Health at Qualcomm Institute, California Institute for Telecommunications and Information Technology, University of California San Diego, La Jolla, CA, USA.
² Division of Infectious Diseases and Global Public Health, Department of Medicine, University of California San Diego, La Jolla, CA, USA.
³ Division of Health Policy, Department of Family Medicine and Public Health, University of California San Diego, La Jolla, CA, USA.
⁴ Department of Health, Behavior and Society, Johns Hopkins University Bloomberg School of Public Health, Baltimore, MD, USA.
⁵ Department of Computer Science, Johns Hopkins University, Baltimore, MD, USA.
⁶ The Center for Data Driven Health at Qualcomm Institute, California Institute for Telecommunications and Information Technology, University of California San Diego, La Jolla, CA, USA. ayers.john.w@gmail.com.
⁷ Division of Infectious Diseases and Global Public Health, Department of Medicine, University of California San Diego, La Jolla, CA, USA. ayers.john.w@gmail.com.

PMID: 31916098
PMCID: PMC10712936
DOI: 10.1007/s10461-019-02765-5

Abstract

Instagram, with more than 1 billion monthly users, is the go-to social media platform to chronicle one's life via images, but how are people using the platform to present visual content about HIV? We analyzed public Instagram posts containing the hashtag "#HIV" (because they are self-tagged as related to HIV) between January 2017 and July 2018. We described the prevalence of co-occurring hashtags and explored thematic concepts in the images using automated image recognition and topic modeling. Twenty-eight percent of all #HIV posts included hashtags focused on awareness, followed by LGBTQ (24.5%) and living with HIV (17.9%). However, specific strategies were rarely cited, including testing (10.8%), treatment (10.3%), PrEP (6.2%) and condoms (4.1%). Image analyses revealed 44.5% of posts included infographics followed by people (21.3%) thereby humanizing HIV and stigmatized populations and promoting community mobilization. Novel content such as the handwriting image-theme (3.8%) where posters shared their HIV test results appeared. We discuss how this visual content aligns with public health priorities to reduce HIV in the US and the novel, organic messages that public health could help amplify.

Keywords: Big data; Digital health; HIV; Health surveillance; Social media.

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Nobles AL, Leas EC, Noar S, Dredze M, Latkin CA, Strathdee SA, Ayers JW. Nobles AL, et al. PLoS One. 2020 May 4;15(5):e0231155. doi: 10.1371/journal.pone.0231155. eCollection 2020. PLoS One. 2020. PMID: 32365124 Free PMC article.
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References

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[1] Herek GM, Capitanio JP, Widaman KF. HIV-related stigma and knowledge in the United States: prevalence and trends, 1991–1999. Am J Public Health. 2002;92:371–7. - PMC - PubMed

[2] Herek GM, Capitanio JP, Widaman KF. HIV-related stigma and knowledge in the United States: prevalence and trends, 1991–1999. Am J Public Health. 2002;92:371–7. - PMC - PubMed

[3] Berger BE, Ferrans CE, Lashley FR. Measuring stigma in people with HIV: psychometric assessment of the HIV stigma scale. Res Nurs Health. 2001;24:518–29. - PubMed

[4] Berger BE, Ferrans CE, Lashley FR. Measuring stigma in people with HIV: psychometric assessment of the HIV stigma scale. Res Nurs Health. 2001;24:518–29. - PubMed

[5] Eaton LA, Allen A, Maksut JL, Earnshaw V, Watson RJ, Kalichman SC. HIV microaggressions: a novel measure of stigma-related experiences among people living with HIV. J Behav Med. 2019. 10.1007/s10865-019-00064-x. - DOI - PMC - PubMed

[6] Eaton LA, Allen A, Maksut JL, Earnshaw V, Watson RJ, Kalichman SC. HIV microaggressions: a novel measure of stigma-related experiences among people living with HIV. J Behav Med. 2019. 10.1007/s10865-019-00064-x. - DOI - PMC - PubMed

[7] Smith R, Rossetto K, Peterson BL. A meta-analysis of disclosure of one’s HIV-positive status, stigma and social support. AIDS Care. 2008;20:1266–75. - PubMed

[8] Smith R, Rossetto K, Peterson BL. A meta-analysis of disclosure of one’s HIV-positive status, stigma and social support. AIDS Care. 2008;20:1266–75. - PubMed

[9] Mo PKH, Coulson NS. Living with HIV/AIDS and use of online support groups. J Health Psychol. 2010;15:339–50. - PubMed

[10] Mo PKH, Coulson NS. Living with HIV/AIDS and use of online support groups. J Health Psychol. 2010;15:339–50. - PubMed

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#HIV: Alignment of HIV-Related Visual Content on Instagram with Public Health Priorities in the US

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#HIV: Alignment of HIV-Related Visual Content on Instagram with Public Health Priorities in the US

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