Seu parceiro influenciador está aquém das metas da campanha. Como você pode mudar as coisas?

As a marketing strategist, I would recommend the following: To revitalize a faltering influencer campaign, conduct a thorough analysis of the influencer's engagement, audience demographics, and content quality. Identify areas for improvement and provide tailored guidance. Consider adjusting the campaign strategy, such as changing the target audience, refining the messaging, or increasing the frequency of content. Additionally, explore opportunities for collaboration with other influencers or brands to expand reach and engagement

If the influencer falls short of campaign goals, it is time to assess and revive marketing setbacks. First, there may have been a bad choice of influencer. The influencer must align with your brand values, target audience, and campaign objectives to achieve the desired results. Don't just go by the no of followers of the influencer. There could be also a lack of clear strategy and alignment with campaign goals. It's time to revisit. Find out if there was a lack of communication and collaboration with the influencer. Set clear KPI's. Use tracking tools to monitor the campaign's performance. Identify areas of improvement. By taking care of these possible problems, you may keep improving your strategy until you get the intended outcomes.

To make the situation better, I would first look into the insights and analytics to understand where we are falling short. Sometimes even the quality of the content can also fall short can lead to changes in audience interaction. Talking to the influencer and understanding their point of view can also make a huge difference. Setting realistic goals takes the pressure off of the influencer. Boosting their content and or organizing interactive sessions like Q&A sessions, giveaways, etc can help get better reach. I would make sure to explain the influencer what our values and goals are for them to relate better to the brand and when they connect better they can make the content which appeals the audience.

Sometimes influncer marketing is difficult to measure in the short term with tangible KPIs, but it's important to have define SMART goals so we can track the evolution of the campaign. In case the campaing isn't meeting that goals is time to have an open discussion to see where is the problem. Is a problem of the promoted product/service? The influencer's followers quality is low or aren't engaged? Or maybe the product we are promoting doesn't resonates with the audience becasue a values/interest discrepancies. So, what we need is data to undertstand in which part of the process we are failing to improve it and take the needed actions.

Multiple times it's happened that an influencer doesn't hold up their end of the bargain or take way too long to do so. I have always first started with gentle reminders. Then take it up a notch by having an open discussion on what is the hold up and if I could help them move past it. If that too doesn't help, then have had more assertively asked them to honor the deal. Often, this includes asking them to compensate for the delay by additional deliverables. Often to avoid additional deliverables, the influencer completes the assignment quickly. Pro tip: always keep a couple of back up influencers in your list. Cos it's pretty common for atleast 1-2 influencers within a campaign to not deliver.