Você quer promover a sustentabilidade em sua empresa. Como você pode envolver os funcionários sem causar estresse?
Curioso sobre como tornar seu espaço de trabalho mais verde? Mergulhe e compartilhe suas estratégias para promover a consciência ecológica sem o esgotamento.
Você quer promover a sustentabilidade em sua empresa. Como você pode envolver os funcionários sem causar estresse?
Curioso sobre como tornar seu espaço de trabalho mais verde? Mergulhe e compartilhe suas estratégias para promover a consciência ecológica sem o esgotamento.
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When encouraging employees to take individual action, what works best is giving people a range of actions they could potentially take and then letting them decide which ones they want to adopt. They could start from the easiest one. Starting is key. Research has shown that people who start taking even one sustainable action are more likely to take more such actions. Examples could be something as simple as: Carry a bottle of water (to avoid picking up bottled water) Switch to keeping bottles of water in conference rooms v/s giving guests water in bottled (plastic) water Reduce food waste Stop using disposable cutlery Car pool/ reimbursement of public transport
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When companies aim to "green" their workspace and engage employees, success begins by identifying and empowering those who are most passionate and eager to drive the change. These individuals can ignite excitement and foster action across the organization. A grassroots, bottom-up approach often builds more momentum and lasting impact compared to top-down mandates. By creating an environment of trust, you’ll be amazed and inspired by how people come together to promote sustainability in the workplace. This could range from physically greening spaces with plants and gardens to generating innovative, sustainable product design ideas – and everything in between.
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♻️ Ignacio Hernández-Ranera
Sustainability Consultant | ESG | CSRD | GRI | DIRSE | 17ODS.COM
(editado)Bueno, espero que el estrés de los empleados no sea el impedimento de los que gestionamos organizaciones para explicarles que si no adquieren hábitos (sociales y profesionales) sostenibles, el futuro que se les dibuja es "azul oscuro, casi negro". Ahora ya un poco más en serio: huyendo de normativas, leyes, obligaciones y demás, una explicación teórica y empírica sobre el cambio climático seguro que ayuda. Hacerles ver los frutos que recogerán sus hijos y nietos por lo que estén haciendo ahora, les despejará la mente. A partir de ahí, hay que apelar a la conciencia individual con un toque responsabilidad colectiva y empatía.
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Think of it as sparking curiosity, not pressure—when employees see sustainability as an exciting challenge, engagement follows naturally. Promoting sustainability without causing stress means integrating it into the company culture in an approachable, empowering way. Start by making sustainability actionable—break it down into simple, everyday choices employees can engage with, like reducing energy use or minimizing waste. Encourage collaboration by creating cross-departmental teams that champion new ideas, allowing everyone to contribute. Celebrate small wins and emphasize how individual actions add up to big impact. Provide resources and training, framing sustainability as an opportunity for growth rather than a burden.
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Make this a business game. Something like gamification. It keeps motivation and morale high. Launch a monthly "Eco Points" challenge where employees or teams earn points for completing sustainable actions like reducing waste, carpooling, or conserving energy. The team with the highest points wins small rewards, such as an extra day off or a donation to a charity of their choice. - Avoid overly competitive dynamics that create pressure. - Offer incentives that align with employee values, not just material rewards. - Track progress transparently to maintain engagement without micromanaging.
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