Veja como você pode envolver as partes interessadas e os executivos como um profissional de marketing de produto.

Understanding stakeholders' and executives' priorities is crucial to working collaboratively and strategically with them. Revenue often tops the list for executives, while sales teams focus on user adoption. Communicate effectively by speaking their language—highlight the big picture for executives and delve into specific features for sales teams. It is essential to support your message with data-driven stories that highlight your product's value. It is also vital to engage them early in the process, build strong relationships, and anticipate concerns.

When you ask for commitment from other teams, you need to first understand their goals and their kpis so you can explain why that specific initiative benefits their team. The same goes for leaders - spell out why they should care

My biggest advice: keep it simple! When sharing or presenting results, do it in a consumable and understandable way, offer insights (data without context can be misleading), avoid jargon and when introducing new metrics - write on your slides what they mean. Second advice: understand challenges and define goals before agreeing to anything! For marketing discussions, keep it in mind that leadership may be unaware of execution pitfalls. Before going deep into tactics, always ask what's the end-goal and problem statement so you can plan the most efficient solution to the challenge to be solved and how to measure success accordingly.

1. Know everyone’s job. Being a PMM means you have to get how every piece fits together across the company. This makes you better at your job because you understand the bigger picture. 2. Tailor your communication based on your audience. Once you know the ins and outs of each role, you can speak their language. This helps in getting your points across more effectively and getting things done smoothly.

Before we get into the hows and whys the number one question you must have is : does your product or service fills a need and if so what would be the market reach if you bring it to market. In my opinion all the other boxes can be easily answered

Every business goes through regular cadences (quarterly, monthly, financial year etc etc) and these are obvious times to bring up wants and asks. But even more important is actively listening for key requests from execs. Someone said they want more revenue? Ok great, this initiative/tool/whatever I want is directly tied to unblocking something that stopping us from getting more revenue. Listen to what your execs are REALLY saying, and then tell them you have the answer to their pain point.

As a Product Marketer, when giving recommendations to improve your brand's product, ensure to back it up with data. You can get your data by conducting user research to understand the users pain points and expectations for the product. Also, through user research you can confirm your assumptions or recommendations if it truly resonates with your product users. When you have this data, you can easily convince the stakeholders of Product on the reason to adopt or approve those strategies and recommendations of yours.

Your strategy is only as good as how you articulate it - and when dealing with senior leaders who are incredibly busy calendars and only that window to fully understand what it is that you're suggesting, this becomes even more apparent

I strongly feel it's crucial to focus on how your product addresses specific customer pain points rather than boasting about the company. Begin by empathetically identifying and articulating the challenges your potential customers face. Then, clearly present your product as the solution, highlighting features that meet these needs and differentiating it from competitors. Emphasize unique benefits, such as greater efficiency, cost savings, or superior support, to entice customers to consider your solution as a preferable alternative to what they're currently using. This approach not only enhances relevance and engagement but also boosts the likelihood of conversion.

Clarity is king! Remember to tailor your language and presentation style to suit the preferences and expectations of your audience. As you speak their language and address their specific concerns, you can build credibility and foster deeper engagement.

Before you decide on messaging, ask yourself this: Is my information: - Do I add value? - Is the information actionable? - Does the information address the pains and goals of the receiver(s)?

Stakeholders are typically interested in data that demonstrates the impact of marketing efforts on key business metrics. This includes revenue growth, customer acquisition and retention rates, return on investment (ROI), and market share expansion. They may also be interested in data related to brand perception, customer satisfaction scores, and competitive benchmarking to gain insights into the effectiveness and positioning of marketing strategies. Consider including these factors for your next discussions.

Engaging stakeholders and executives in product marketing can be challenging if your company culture does not encourage collaboration and teamwork. It is important to assess the organizational atmosphere to determine if there are barriers that may hinder this process. Take a step back and review the indicators of a collaborative culture: - You have regular team meetings, feedback sessions, and transparent information sharing. - Everyone understands the goals and works together to achieve them - Leaders actively encourage collaboration and teamwork through their actions and communications.

The power of "We"! From ideas to impact through co-creation workshops with empathy-driven messaging. Invite stakeholders and executives to collaborative workshops where they can actively participate in shaping the product's strategy and messaging. This hands-on approach fosters a sense of ownership and investment in the product's success. And, instead of solely focusing on features and benefits, incorporate empathy into your messaging. Demonstrate a deep understanding of the stakeholders' and executives' pain points and show how your product can alleviate them.