Veja como você pode capacitar os membros da equipe júnior em Operações de Marketing por meio da delegação de autoridade.

Training on the platform is always an important step of providing access, but assuming your team is up to speed on the basics of the tool, the next best step is to establish the scope of access needed for the person to fulfill their job using the tool. Make sure that their user role aligns with those permissions–avoid giving too little, or too much access. This permissions approach should be paired with having a more senior admin review and proof the user's work regularly. The senior admin, in this mentor role, can help build trust and skillsets with the user over time, allowing them to become more adept and familiar with tool and adhering to best practices.

You have to believe in them, full stop. Don't micro manage them -- tell them the goal and let them figure out how to get there. It's as simple as that.

- Establish trust by showing confidence in their abilities. - Assign them important tasks and give them the freedom to handle them independently. - Create an open space for them to reach out to you if they are stuck.

The best thing you can do is make it really clear what you're expecting, and what "good" looks like so they can calibrate what "great" looks like. Once you make it clear what the expectations are (and clearly outline what success looks like), you're in a good spot.

- Set clear, achievable goals to guide their efforts. - Outline specific targets and deadlines for a campaign to provide direction.

I learned this from Adam Grant - you need to demonstrate what your mistakes are or where you messed up in order for them to feel comfortable giving you feedback. Once you do this, then you showcase the trust that is needed for effective feedback loops. This makes it feel like we're constantly improving (instead of calling out flaws).

- Create regular feedback mechanisms to foster growth. - Schedule weekly check-ins to discuss progress and provide constructive feedback.

Grant them the autonomy to make decisions within their scope. Allow them to choose the tactics for executing a marketing strategy.

If you're managing a junior employee, you're likely not someone they can go to ask for advice. So, make sure there are others on the team they can rely on when for all the things they're not comfortable sharing with you (e.g. how do you file an expense report).

- Encourage participation in training and development programs. - Offer courses on the latest marketing tools and techniques. - Encourage them to signup to newsletter to understand the trends.