To reignite a partnership with a disengaged B2B influencer: - Personalize Outreach: Tailor your message and express genuine interest. - Show Mutual Benefits: Highlight new opportunities and value. - Update on Changes: Share improvements or updates. - Offer New Incentives: Provide fresh rewards or incentives. - Seek Feedback: Ask for their input on past collaborations. - Demonstrate Commitment: Invest time and resources. - Be Transparent: Communicate openly about expectations and goals.

Instead of just offering opportunities, invite them to brainstorm a joint whitepaper or webinar series. This collaborative approach shows you value their expertise, not just their reach. Consider leveraging your network to sweeten the deal. Remember, timing is everything. If you know they're gearing up for a big product launch or conference appearance, reach out with a tailored offer to amplify their message. Show them you're not just thinking about your goals, but actively supporting theirs. Lastly, be transparent about what's changed on your end. If you've improved your offering or expanded your reach, let them know. They might be more inclined to re-engage if they see tangible benefits.

To reignite a partnership with a disengaged B2B influencer, start by reaching out with a personalized message, acknowledging the past collaboration and expressing interest in reconnecting. Show genuine appreciation for their previous contributions, and outline how their expertise aligns with your current goals. Offer fresh, mutually beneficial opportunities for collaboration, emphasizing the value they’ll gain from re-engaging. Be open to feedback and address any concerns they might have. Strengthen the relationship by providing flexibility, creative freedom, and fair compensation. By showing that you value their input and offering new incentives, you can rekindle the partnership and drive future success.

Try to get back to the original reason they started doing what they do, or why they first agreed to work with you. Things can become repetitive and boring, so try to find out their passions and tailor their engagements with you as closely as you can to that motivating factor

Always do your due diligence before contacting an influencer you've previously partnered with. The last thing you want is to inadvertently step on an old landmine and create a problem. Ask the team what your current relationship status is, how things ended, and identify any problems that may be lingering from the past (deliverables not performed, outstanding pay that is still due, etc). If all is good, tell them how excited you are to bring them back for a new campaign!