Seu cliente insiste em tendências de design desatualizadas. Como você pode orientá-los para os padrões da indústria?
Curioso para saber como mudar a visão do seu cliente para o agora? Compartilhe suas estratégias para atualizar a mentalidade do design.
Seu cliente insiste em tendências de design desatualizadas. Como você pode orientá-los para os padrões da indústria?
Curioso para saber como mudar a visão do seu cliente para o agora? Compartilhe suas estratégias para atualizar a mentalidade do design.
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Navigating client preferences can be tricky, especially when they insist on something that you know it won’t work! In my experience, it's crucial to approach these situations with empathy and professionalism. Instead of dismissing their ideas, I explain how design evolves to better meet user expectations and industry standards. I often showcase examples of modern trends, highlighting the benefits in terms of functionality, aesthetics, and audience engagement. By blending their vision with current design principles, I can ensure the final product remains visually appealing and effective while maintaining the client’s original intent.
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First, understand why the client prefers outdated trends—whether due to personal taste or brand alignment. Then, explain how sticking to outdated designs can hurt user experience, brand perception, and competitiveness, citing examples like Nokia. Use data and case studies to show the success of modern trends. Rather than dismissing their ideas, offer updated alternatives that incorporate what they like. Emphasize flexibility and the need to stay relevant. Show visual comparisons and highlight competitor strategies. Approach with empathy, using evidence-based solutions to guide them toward modern design standards.
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Gently guiding clients towards industry standards requires a delicate balance of education, persuasion, and collaboration. By showcasing modern examples, explaining the benefits of contemporary design practices, offering a phased approach, emphasizing the value of timeless principles, and collaborating to find common ground, designers can effectively persuade clients to embrace more up-to-date aesthetics. Remember, building a strong rapport and fostering a collaborative environment is essential for achieving a successful outcome.
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This needs persuasion and negotiation skill set along with empathy and good listening skills. 1. Listen properly first. Let them put forward their point of view completely first. 2. Align your answer alongside their way of thinking instead of direct contrast. 3. Give examples of newer, more efficient and modern solutions. Let them see how that's better. 4. Explain to them the benefits of new industry standards, answer their queries.
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New isn’t always better! Work with clients to mix timeless design with modern touches for a brand that feels fresh and familiar.
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