VWO Podcast

VWO
VWO Podcast

Looking to grow your business in today's competitive landscape? Join top experts from every industry for a behind-the-scenes look at the latest strategies for success. From SEO hacks and PPC campaigns to email conversions and A/B testing, we cover it all. Apple Podcasts: https://podcasts.apple.com/us/podcast/vwo-podcast/id1668802004 Podbean: https://www.podbean.com/site/default/externalPodcastBadges Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy9kNDhmODUwYy9wb2RjYXN0L3Jzcw

  1. Matt Maidment on Post-Test Analysis, User Research, and Getting Stakeholder Buy-In (Episode #7 - CRO Hour)

    11/27/2024

    Matt Maidment on Post-Test Analysis, User Research, and Getting Stakeholder Buy-In (Episode #7 - CRO Hour)

    In the new episode of The CRO Hour by VWO Podcast, host Subho Mukherjee sits down with Matt Maidment, Head of CX at REO, a leading digital experience agency based in London.  With four years of hands-on experience in industries like travel, fashion, and eCommerce, Matt brings a wealth of knowledge on creating engaging customer experiences and delivering measurable business outcomes.  Matt has led comprehensive optimization workflows - from ideation and research to in-depth post-test analysis - all aimed at delivering experiences that align with user expectations and also meet key business KPIs. In this episode, Matt dives into: Evaluating both successful and failed tests to gather insights, and inform future tests Balancing quantitative data with qualitative insights, and making they work together Conveying the value of proposed tests to clients, and securing their buy-in [00:00] A quick sneak peek into the episode [02:00] Matt and Subho kickstart the conversation [04:03] Prioritizing hypotheses and what to test when running CRO programs for clients [05:50] How Matt secures client buy-in when presenting testing ideas  [07:04] How to balance quantitative and qualitative data in CRO and when to prioritize each type [08:56] How to implement advanced server-side tests and what factors to consider [11:10] How to ensure alignment between designers, copywriters, and developers  [12:30] Safeguards to ensure test results are accurate and statistically significant [14:23] Post-test analysis process at REO and how to approach both successful and failed tests [16:03] How to decide between an experiment or personalization campaign to address specific friction points [18:00] Experimentation mindset and maturity level among UK businesses [19:18] Advice for businesses that doubt the benefits of CRO  [20:51] How AI is impacting CRO  [22:24] Traveling to Mauritius and Tokyo [22:49] Rapid-fire questions - What would you do differently if you were starting a career in CRO today? [23:17] Go-to travel destination in Europe [23:34] One thing AI will replace in the next 3 years [23:54] Book recommendations for listeners [24:14] Alternate profession you would have chosen, if not a CRO specialist [24:30] One CRO metric people should stop obsessing over [24:50] Dream or goal you want to achieve in the next 3 years [25:12] Matt and Subho sign off

    26 min
  2. Dr. Thomas Hein on User Research, Psychological Behaviors, and AI in CRO (Episode #3 - CRO Hour)

    10/30/2024

    Dr. Thomas Hein on User Research, Psychological Behaviors, and AI in CRO (Episode #3 - CRO Hour)

    Join us on the latest episode of The CRO Hour series! 🎧 Our host Subho sits down with Thomas Hein, Research & Insights Lead at REO Digital, who brings years of experience in psychology and user research. 🎯 Known for his clear, actionable approach to problem-solving, Thomas dives into the nuts and bolts of what makes user research impactful in today’s fast-paced CRO landscape.  Thomas also holds a PhD in Psychology from Goldsmiths, University of London, which adds a strong foundation to his research expertise. 📚 Thomas dives into: 🔍 Top research methods and tools like session recordings, and user testing 🧠 Key psychological factors that drive online behavior💡 How to turn complex research findings into clear, digestible insights  🤖 How AI fits into the CRO process and what it means for the future of UX research 📈 Low-hanging fruits to kickstart user research Prepare for a conversation packed with practical advice, expert insights, and a fresh look at the tools and techniques that make research a game-changer in CRO. 🎙️ Tune in now and elevate your CRO game! [00:00] A quick sneak peek into the episode [02:19] Thomas and Subho kickstart the conversation [03:20] Early aspirations and whether entering CRO was always the plan [04:52] Process of conducting research and collecting insights at REO [07:09] Tools used for conducting research [08:38 ]Exploring the role of technology, people, and processes in driving CRO success [10:42] Psychological factors that impact how users make choices online [15:29] Surprising behavioral insights Thomas discovered while doing user research for clients [19:17] Simplifying complex findings for the team to understand and act on [22:54] Key steps for transitioning from collecting insights to developing a robust research capability [27:46] Current state of digital accessibility among UK and European businesses [33:48] Impact of AI on research and its role in the overall CRO process [40:52] Low-hanging fruits businesses should focus on for leveraging research and insights [46:14] Rapid-fire round - Go-to travel destination in Europe [46:28] One thing you would do differently if you were starting a career in CRO today [46:54] Books that you would recommend to VWO Podcast listeners [49:03] One CRO metric people should stop obsessing over [49:48] One thing AI will replace in the next 3 years [50:42] If not a CRO specialist, what other profession would you have chosen? [51:54] A dream or goal you want to achieve in the next 3 years [53:12] Final thoughts or messages to share with the audience [53:53] Thomas and  Subho sign off

    54 min
  3. André Morys on CRO Frameworks, User Research, and Impact of AI (Episode #2 - CRO Hour)

    10/23/2024

    André Morys on CRO Frameworks, User Research, and Impact of AI (Episode #2 - CRO Hour)

    We’re back with another exciting episode of The CRO Hour! 🎉 Our host Shilpa Bharti sits down with André Morys, the visionary CEO and Founder of konversionsKRAFT.  With 26+ years of experience in the field, André has been a driving force in the evolution of CRO, guiding a talented team of 80+ consultants, designers, and conversion experts in the D-A-CH region. André’s expertise lies in merging qualitative research, consumer psychology, and behavioral economics with data-driven experimentation to deliver remarkable results for enterprise clients.  Driven by a personal mission, André is dedicated to sharing his wealth of knowledge on developing impactful optimization hypotheses that lead to remarkable growth in eCommerce. 🚀 As a certified storyteller for influence, André brings a unique perspective that’s both insightful and engaging.  In this episode, he covers: Key milestones in the evolution of CRO The critical role of leadership in fostering a user-focused culture Conversion frameworks and how to implement them for your business The transformative impact of AI on CRO This episode is filled with actionable insights and expert strategies that can elevate your approach to digital growth! Tune in now! 🎧 [00:00] A quick sneak peek into the episode [02:20] André and Shilpa kickstart the conversation [04:04  André’s initial career plans and how they led him to the world of CRO [05:12] Key milestones in the evolution of CRO [08:47] Understanding the CRO maturity of enterprise clients  [11:30] Choosing between experiments and feature flags for major website changes [12:55] Overview of André’s impactful book, Conversion Optimierung [15:07] Fostering a user-focused culture in research and testing [19:11] Aspects of CRO that deserve more attention, especially in Europe [23:12] How AI is transforming research and testing [30:51] Key insights from a recent test  [34:06] Best piece of advice André has received in his career [36:04] Rapid-fire round - One thing you would do differently if you were starting a career in CRO today [37:20]] A newsletter that every CRO professional must follow. [37:54] Books that you would recommend to VWO Podcast listeners [39:05] Go-to travel destination in Europe [39:26] One thing AI will replace in the next 3 years [39:50] If not a CRO specialist, what other profession would you have chosen? [40:19] One CRO metric people should stop obsessing over [41:11] A dream or goal you want to achieve in the next 3 years [41:56] Final thoughts or messages to share with the audience [42:07] André and Shilpa sign off

    42 min

About

Looking to grow your business in today's competitive landscape? Join top experts from every industry for a behind-the-scenes look at the latest strategies for success. From SEO hacks and PPC campaigns to email conversions and A/B testing, we cover it all. Apple Podcasts: https://podcasts.apple.com/us/podcast/vwo-podcast/id1668802004 Podbean: https://www.podbean.com/site/default/externalPodcastBadges Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy9kNDhmODUwYy9wb2RjYXN0L3Jzcw

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes, and get the latest updates.

Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada