420: How To Build a LinkedIn Profile That Helps You Side Hustle

This week in the guest chair we have a very special guest, Portia Obeng, social media strategist, LinkedIn coach, and former Side Hustle Pro social media manager! With over 10 years of experience, Portia guides people through the ever-changing social media landscape to amplify their personal brands and make money.

In this episode she shares about:

• The steps she’s taken to go from job hopping to helping people optimize their LinkedIn 
• Her focus on the niche of creating “ LinkedIn superstars” who advocate for the company they work for
• Why she hates jobs and how she’s been able to maintain a non-traditional path 

Highlights Include:

00:00 Intro

02:00 Early career experience

08:00 Helping women level up in LinkedIn

13:30 The importance of consistency on LinkedIn

16:20 Building a LinkedIn profile

24:00 Optimizing content on LinkedIn

29:25 Using LinkedIn to build a personal brand

37:00 How to connect in the best way on LinkedIn

50:00 Tips for entrepreneurs 

Check out episode 420 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

Links mentioned in this episode

• Portia’s Website: https://www.portiaobeng.com/
• Portia’s LinkedIn: https://www.linkedin.com/in/portiaobeng/ 
• Portia’s TikTok: https://www.tiktok.com/@portia.o 
• Muoyo’s Website: https://myvoterstatus.com/
• Verizon Small Business Program: https://digitalready.verizonwireless.com/

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Announcements

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Guest Social Media Info

• Portia’s LinkedIn: https://www.linkedin.com/in/portiaobeng/ 
• Portia’s TikTok: https://www.tiktok.com/@portia.o 

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