416: Growing a Genuine Instagram Following for Your Side Hustle

Growing an Instagram following doesn’t have to be intimidating. In this episode, I’m giving you actionable strategies for building a genuine Instagram following. When I started side hustling, I started leveraging Instagram as a powerful tool for promoting my blog and business, which led to growing an engaged and authentic audience.

In this episode I share about:

• Getting super specific: Create a profile of who your target audience member is, including details like their age, where they shop, what social platforms they’re on, etc.
• Know, like, and trust: After figuring out your target audience, focus on how to build a reliable reputation with them
• Creating a workflow for your content: Key habits like batching content, researching other content your audience engages with, and using content scheduling tools

Highlights include:

00:00 Intro

4:03 Understanding your target audience 

14:08 Creating tailored content

16:35 How to engage with your audience

20:56 Planning and scheduling your content

23:38 Tracking your content’s performance

26:16 Consistency and strategic planning

Check out episode 416 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

This episode is brought to you by: 

Shopify. Go to shopify.com/hustlepro for a $1/month trial period and get full access to Shopify’s entire suite of features.

Links mentioned in this episode

• How To Find Your Niche episode: https://www.youtube.com/watch?v=VE9_FhpLTz8
• Later scheduling app: https://later.com/ 
• Manychat: https://manychat.com/ 
• Canva: https://www.canva.com/ 
• My email: hi@sidehutslepro.co 

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