H&M - we love fashion

4.8
899K reviews
50M+
Downloads
Content rating
Everyone
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About this app

Tap in to our fashion feed, anytime, anywhere, and all in one spot — the H&M app.
Get instant updates, track your orders, use your own photos to find similar items in stock, and get inspired by our users all over the world!

Imagine yourself browsing our feed and experiencing it live all at the same time.
Sounds exciting? Keep reading!

Our app also comes handy when you’re already inside one of our stores.
Let’s say you can’t find your size or would like to know if an item is available in more sizes and colours? Scan the price tag — our SCAN & FIND feature will let you know!

Seen something you like and got inspired by? VISUAL SEARCH lets you explore what we have to offer by using your own photos or screen shots. It recognizes patterns, colors, styles, and gives you a list of matching or similar items in stock.

Save the items you love the most in your own list of favourites — just tap the HEART ICON.

Keep up to date with the fashion world by activating PUSH NOTIFICATIONS! You’ll be the first to know when a designer collection drops and you’ll instantly be notified when we have special offers and events!

Don’t miss out — download the H&M app now!

When you download the H&M app, we will process your data in accordance with our Privacy Notice. For more details on this, please go to hm.com.
Updated on
Oct 14, 2024

Data safety

Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region, and age. The developer provided this information and may update it over time.
This app may share these data types with third parties
Location, Personal info and 3 others
This app may collect these data types
Location, Personal info and 6 others
Data is encrypted in transit
You can request that data be deleted

Ratings and reviews

4.8
885K reviews
A Google user
December 9, 2019
Some issues: Sizing info not available on each product's individual page, have to look at separate size guide in FAQ's that is not optimized for vertical screen you have to keep scrolling back and forth. The sizing standards used also aren't consistent. So you need to do some serious work to find the right size. If you switch between full screen and split screen, it resets all your search parameters (super annoying). Also there's a max limit of items in wishlist! Good clothes good price though.
54 people found this review helpful
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A Google user
March 9, 2020
The app is a bit glitchy. Items kept disappearing from my cart not allowing me to come back and purchase on a later date. When I tried to checkout, the payment did not process for quite some time. Eventually it worked in third attempt and I was able to place my order. The size chart while picking out an item is quite confusing especially if you are purchasing coats/jackets and blazers.
101 people found this review helpful
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A Google user
January 29, 2020
Needs to describe the size the model is wearing so clients/customers/buyers can use the model's size as a reference point. Some of the clothing items do mention it but not all. The app is smooth when it it isn't broken by updates and is easy to navigate. Would change to 5★ if they implemented the model size reference (the size of the outfit the model is shown wearing in the images).
14 people found this review helpful
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What's new

Smaller Improvements and Bug fixes