Tailored PPC Strategies for the Life Sciences Industry
Pay-Per-Click (PPC) advertising is a powerful tool that can help your business reach target audiences quickly and effectively. At Pivotal Scientific, we specialize in managing PPC campaigns on platforms like Google Ads and LinkedIn Ads, tailored specifically for the life sciences industry. Our expert team ensures your campaigns are optimized to increase brand awareness and drive conversions, all while staying within your budget.
Building organic traffic to your website via SEO is important for any business, but takes time and patience. In combination with a strong SEO strategy, Pay-Per-Click (PPC) advertising can be an effective way of reaching customers and generating brand awareness in a shorter timeframe, and allows you to effectively target relevant audiences.
Our PPC service focuses on two platforms we believe to be highly effective in the life science industry – Google Ads and LinkedIn Ads.
Expertly manage your Google Ads campaigns
Our Google Ads management service ensures that your account is being managed in compliance with the most up-to-date practices and strategies in our industry. Whether you’re looking to start a new Ads account from scratch or want to optimise your existing output, our expert consultants are here to help. We successfully turn our clients’ Ads budgets into increased sales and brand awareness by identifying the key areas of the business to promote and designing campaigns to put these in front of relevant audiences. We provide regular reports and updates, working with you to analyse the data and tailor your PPC strategy accordingly. Our consultants are certified Google Partners, giving us access to exclusive offers and support that can be crucial in our unique industry.
Expertly manage your LinkedIn Ads campaigns for maximum results
LinkedIn is the largest professional networking platform, with over 900m users worldwide. Within the life science industry, it presents an excellent platform to market to your B2B customers as well as end-users, such as researchers. LinkedIn Ads enable your brand to reach a community of professionals specific to you by using their powerful targeting filters such as seniority, job title, location or professional interests.
In addition to the management of a company’s LinkedIn page, our consultants can set up and manage your LinkedIn advertising campaigns. With our targeted ads, we generate new leads by reaching your audience and showing how your products or services can solve their problems. Our team closely monitors the ad campaign performance and makes regular adjustments throughout its run to achieve the results that support your overall goals while staying within budget.
FAQs
Find answers to common questions about the PSL Alliance membership and services.
Does your service include the cost per click payable to Google/LinkedIn?
No, we will help set up the billing on your Google Ads programme and the cost per click is invoice directly by google. Our service includes the setup, day-to-day management and reporting of how your ads are performing.
Do I need a big budget to run PPC campaigns?
We believe that no business is too big or too small to implement an effective PPC strategy. We can design and implement a bespoke plan which reflects the needs of your business based on your budget and marketing goals.
What if I already have established PPC campaigns running?
Once you have given us access to the account, we can undertake an audit and identify areas for optimisation. With your authorisation, the account will then be adjusted as necessary and managed by us.
How do PSL Alliance members communicate with each other?
Members receive quarterly newsletters, and their account manager will personally introduce them via email to other PSL Alliance members.