{"id":39978,"date":"2024-06-18T14:21:39","date_gmt":"2024-06-18T12:21:39","guid":{"rendered":"https:\/\/personal-finance.bnpparibas\/discover-our-new-cetelem-brandbook\/"},"modified":"2024-06-18T14:40:13","modified_gmt":"2024-06-18T12:40:13","slug":"new-cetelem-brandbook","status":"publish","type":"post","link":"https:\/\/personal-finance.bnpparibas\/en\/new-cetelem-brandbook\/","title":{"rendered":"Discover our new Cetelem Brandbook!"},"content":{"rendered":"
\n

Unique, anchored in pop culture and associated with an iconic mascot, our brands need to evolve regularly to be in line with the changing world in which we operate.<\/p>\n<\/div>\n\n

\n

A new phase of evolution took place this year! A substantial work carried out jointly with 8 countries (Italy, Germany, Spain, Portugal, France, Belgium, the Netherlands and the UK) and our business teams.<\/p>\n<\/div>\n\n

\n

A necessary project<\/strong><\/span><\/h2>\n<\/div>\n\n
\n

That is why we have started this project on our Cetelem<\/strong> brands, with several objectives in mind:<\/p>\n<\/div>\n\n

\n
    \n
  • Be fully connected<\/strong> with the real lives of our customers, be at the heart of our partners’ activity and stick to the expectations of our employees<\/li>\n<\/div>\n\n
    \n
  • Modernize<\/strong> our brand\u00a0with a more up-to-date color palette, illustrations, icons, new mascot poses and new this year: emojis!<\/li>\n<\/div>\n\n
    \n
  • Adapt<\/strong> ourselves to new digital and marketing channels<\/li>\n<\/div><\/ul>\n<\/div>\n\n
    \n

    We are very proud of the result that capitalize on both strong local brands (Cetelem, Findomestic Banca, AlphaCredit, Creation, Consors Finance BNP Paribas) and the power of BNP Paribas Personal Finance in order to succeed in the dual challenge of developing local activities and our major international partnerships.<\/p>\n<\/div>\n\n

    \n

    Brandbook new assets in motion!<\/strong><\/strong><\/span><\/h2>\n<\/div>\n\n
    \n
    \n\n<\/div><\/figure>\n<\/div>\n\n
    \n

    <\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

    Unique, anchored in pop culture and associated with an iconic mascot, our brands need to evolve regularly to be in line with the changing world in which we operate. A new phase of evolution took place this year! A substantial work carried out jointly with 8 countries (Italy, Germany, Spain, Portugal, France, Belgium, the Netherlands […]<\/p>\n","protected":false},"author":1945,"featured_media":39976,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[175],"tags":[],"acf":[],"yoast_head":"\nDiscover our new Cetelem Brandbook!<\/title>\n<meta name=\"description\" content=\"Discover the new brandbook that accompanies our work on the identity of our brand Cetelem.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/personal-finance.bnpparibas\/en\/new-cetelem-brandbook\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Discover our new Cetelem Brandbook!\" \/>\n<meta property=\"og:description\" content=\"Discover the new brandbook that accompanies our work on the identity of our brand Cetelem.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/personal-finance.bnpparibas\/en\/new-cetelem-brandbook\/\" \/>\n<meta property=\"og:site_name\" content=\"Personal Finance\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-18T12:21:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-18T12:40:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/personal-finance.bnpparibas\/app\/uploads\/sites\/4\/2024\/06\/nouveau-brandbook-cetelem.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1072\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"samanthaquelha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"samanthaquelha\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/personal-finance.bnpparibas\/en\/new-cetelem-brandbook\/\",\"url\":\"https:\/\/personal-finance.bnpparibas\/en\/new-cetelem-brandbook\/\",\"name\":\"Discover our new Cetelem Brandbook!\",\"isPartOf\":{\"@id\":\"https:\/\/personal-finance.bnpparibas\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/personal-finance.bnpparibas\/en\/new-cetelem-brandbook\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/personal-finance.bnpparibas\/en\/new-cetelem-brandbook\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/personal-finance.bnpparibas\/app\/uploads\/sites\/4\/2024\/06\/nouveau-brandbook-cetelem.jpg\",\"datePublished\":\"2024-06-18T12:21:39+00:00\",\"dateModified\":\"2024-06-18T12:40:13+00:00\",\"author\":{\"@id\":\"https:\/\/personal-finance.bnpparibas\/#\/schema\/person\/d8cae85c0f6ab0ec439bdc3f884bfeb9\"},\"description\":\"Discover the new brandbook that accompanies our work on the identity of our brand Cetelem.\",\"breadcrumb\":{\"@id\":\"https:\/\/personal-finance.bnpparibas\/en\/new-cetelem-brandbook\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/personal-finance.bnpparibas\/en\/new-cetelem-brandbook\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/personal-finance.bnpparibas\/en\/new-cetelem-brandbook\/#primaryimage\",\"url\":\"https:\/\/personal-finance.bnpparibas\/app\/uploads\/sites\/4\/2024\/06\/nouveau-brandbook-cetelem.jpg\",\"contentUrl\":\"https:\/\/personal-finance.bnpparibas\/app\/uploads\/sites\/4\/2024\/06\/nouveau-brandbook-cetelem.jpg\",\"width\":1920,\"height\":1072,\"caption\":\"Image d'illustration pour pr\u00e9senter le nouveau Brandbook Cetelem\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/personal-finance.bnpparibas\/en\/new-cetelem-brandbook\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/personal-finance.bnpparibas\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Discover our new Cetelem Brandbook!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/personal-finance.bnpparibas\/#website\",\"url\":\"https:\/\/personal-finance.bnpparibas\/\",\"name\":\"Personal Finance\",\"description\":\"BNP Paribas Personal Finance\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/personal-finance.bnpparibas\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/personal-finance.bnpparibas\/#\/schema\/person\/d8cae85c0f6ab0ec439bdc3f884bfeb9\",\"name\":\"samanthaquelha\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/personal-finance.bnpparibas\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ec670700c6a0903489d768495187c5c4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ec670700c6a0903489d768495187c5c4?s=96&d=mm&r=g\",\"caption\":\"samanthaquelha\"},\"url\":\"https:\/\/personal-finance.bnpparibas\/en\/author\/samanthaquelha\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Discover our new Cetelem Brandbook!","description":"Discover the new brandbook that accompanies our work on the identity of our brand Cetelem.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/personal-finance.bnpparibas\/en\/new-cetelem-brandbook\/","og_locale":"en_US","og_type":"article","og_title":"Discover our new Cetelem Brandbook!","og_description":"Discover the new brandbook that accompanies our work on the identity of our brand Cetelem.","og_url":"https:\/\/personal-finance.bnpparibas\/en\/new-cetelem-brandbook\/","og_site_name":"Personal Finance","article_published_time":"2024-06-18T12:21:39+00:00","article_modified_time":"2024-06-18T12:40:13+00:00","og_image":[{"width":1920,"height":1072,"url":"https:\/\/personal-finance.bnpparibas\/app\/uploads\/sites\/4\/2024\/06\/nouveau-brandbook-cetelem.jpg","type":"image\/jpeg"}],"author":"samanthaquelha","twitter_card":"summary_large_image","twitter_misc":{"Written by":"samanthaquelha","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/personal-finance.bnpparibas\/en\/new-cetelem-brandbook\/","url":"https:\/\/personal-finance.bnpparibas\/en\/new-cetelem-brandbook\/","name":"Discover our new Cetelem Brandbook!","isPartOf":{"@id":"https:\/\/personal-finance.bnpparibas\/#website"},"primaryImageOfPage":{"@id":"https:\/\/personal-finance.bnpparibas\/en\/new-cetelem-brandbook\/#primaryimage"},"image":{"@id":"https:\/\/personal-finance.bnpparibas\/en\/new-cetelem-brandbook\/#primaryimage"},"thumbnailUrl":"https:\/\/personal-finance.bnpparibas\/app\/uploads\/sites\/4\/2024\/06\/nouveau-brandbook-cetelem.jpg","datePublished":"2024-06-18T12:21:39+00:00","dateModified":"2024-06-18T12:40:13+00:00","author":{"@id":"https:\/\/personal-finance.bnpparibas\/#\/schema\/person\/d8cae85c0f6ab0ec439bdc3f884bfeb9"},"description":"Discover the new brandbook that accompanies our work on the identity of our brand Cetelem.","breadcrumb":{"@id":"https:\/\/personal-finance.bnpparibas\/en\/new-cetelem-brandbook\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/personal-finance.bnpparibas\/en\/new-cetelem-brandbook\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/personal-finance.bnpparibas\/en\/new-cetelem-brandbook\/#primaryimage","url":"https:\/\/personal-finance.bnpparibas\/app\/uploads\/sites\/4\/2024\/06\/nouveau-brandbook-cetelem.jpg","contentUrl":"https:\/\/personal-finance.bnpparibas\/app\/uploads\/sites\/4\/2024\/06\/nouveau-brandbook-cetelem.jpg","width":1920,"height":1072,"caption":"Image d'illustration pour pr\u00e9senter le nouveau Brandbook Cetelem"},{"@type":"BreadcrumbList","@id":"https:\/\/personal-finance.bnpparibas\/en\/new-cetelem-brandbook\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/personal-finance.bnpparibas\/en\/"},{"@type":"ListItem","position":2,"name":"Discover our new Cetelem Brandbook!"}]},{"@type":"WebSite","@id":"https:\/\/personal-finance.bnpparibas\/#website","url":"https:\/\/personal-finance.bnpparibas\/","name":"Personal Finance","description":"BNP Paribas Personal Finance","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/personal-finance.bnpparibas\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/personal-finance.bnpparibas\/#\/schema\/person\/d8cae85c0f6ab0ec439bdc3f884bfeb9","name":"samanthaquelha","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/personal-finance.bnpparibas\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ec670700c6a0903489d768495187c5c4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ec670700c6a0903489d768495187c5c4?s=96&d=mm&r=g","caption":"samanthaquelha"},"url":"https:\/\/personal-finance.bnpparibas\/en\/author\/samanthaquelha\/"}]}},"_links":{"self":[{"href":"https:\/\/personal-finance.bnpparibas\/en\/wp-json\/wp\/v2\/posts\/39978"}],"collection":[{"href":"https:\/\/personal-finance.bnpparibas\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/personal-finance.bnpparibas\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/personal-finance.bnpparibas\/en\/wp-json\/wp\/v2\/users\/1945"}],"replies":[{"embeddable":true,"href":"https:\/\/personal-finance.bnpparibas\/en\/wp-json\/wp\/v2\/comments?post=39978"}],"version-history":[{"count":5,"href":"https:\/\/personal-finance.bnpparibas\/en\/wp-json\/wp\/v2\/posts\/39978\/revisions"}],"predecessor-version":[{"id":39987,"href":"https:\/\/personal-finance.bnpparibas\/en\/wp-json\/wp\/v2\/posts\/39978\/revisions\/39987"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/personal-finance.bnpparibas\/en\/wp-json\/wp\/v2\/media\/39976"}],"wp:attachment":[{"href":"https:\/\/personal-finance.bnpparibas\/en\/wp-json\/wp\/v2\/media?parent=39978"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/personal-finance.bnpparibas\/en\/wp-json\/wp\/v2\/categories?post=39978"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/personal-finance.bnpparibas\/en\/wp-json\/wp\/v2\/tags?post=39978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}