Analysis
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Measurement
Marketing Mix Modeling
Streamline media effectiveness and make every marketing investment count
Do you know which marketing investments deliver the highest ROI?
NIQ Marketing Mix Modeling enables you to demonstrate the strength of your commercial impact, grounded in the reliability of NIQ’s proprietary store-level data, and obtain the breadth, depth and balance you need to measure and optimize impact.
Expertise and consultancy
Optimization tool
Granular data algorithms
Make your media investments count
By bringing together CPG and Technology and Durables measurement, we provide a holistic, total store read. NIQ proprietary store-level data enables more depth and breadth in our models for dependable, fact-based results so you can determine which levers to pull.
[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.
1
Experienced consultants
NIQ’s solution is backed by in-market, experienced consultants who understand your business and your categories, and speak your language to help you build your strategy.
2
Seamless data integration
Data integration via privacy-safe partnerships with leading publishers, powered by store-level point-of-sale data to assure an accurate view at the local-level.
3
Detailed insights
Intuitive dashboards and simulations that reduce time to insights and promote continued optimization, simplify the process and optimize across channels more seamlessly.
How can we help you?
We know that there is no one simple answer to every question. Tell us what your unique situation and needs are, and we’ll work with you to find a solution that makes your life easier.