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Consumption Moments
Weave your products into the fabric of human moments
NIQ Consumption Moments
Capture people’s category interactions, anywhere in real-time, through an innovative in-the moment quantitative tracking technology.
Unlock the power to showcase how your products genuinely enhance life’s moments.
Master your Portfolio Positioning
Analyze and map the consumer landscape to define distinctive consumption moments for each product in your portfolio.
Refine your Brand Strategies
Gain top-of-mind recognition and strategic positioning linking your brand to the context of consumption.
Align products with moments to influence consumers’ choices.
Unveil your Path to Innovation
Find product development white space opportunities by deep diving into product usage patterns.
See innovation uptake and usage in-market.
Sharpen your Communication
Target consumers effectively through tailored communication that resonate in
real-world consumer contexts and pops up in near-crucial moments.
More accurate. More immediate. More relevant.
By spontaneously capturing consumption occasions, you can transcend sales and purchase data to uncover the rich tapestry of human product experience, wherever it journeys.
Every insight is anchored in precision, thanks to NIQ’s unique proprietary retail measurement reference data connected by a barcode scanning capability.
01
In-the-Moment Accuracy
Powered by NIQ proprietary mobile application, our platform allows for in-the-moment data collection, increasing accuracy through immediacy and ensuring real-time relevance.
02
Unique RMS Linkage Capability
Our barcode scanning functionality provides automatic linkage to NIQ retail measurement reference data, enabling a granular SKU-level data collection precision.
03
A complete view of the Demand Entry Points in your category
Consumption occasions tracking across both at home and out of home contexts, capturing new and emerging moments anywhere your product journeys
04
Empowering evidence-led strategic decisions
Guiding more informed choices through an advanced cost-benefit analysis of each key moment.
Go deeper with the 6W consumer behavior analysis to know the truth about your consumers and how they interact with your products, in context. Let us help you address key business questions, such as:
- What are the key demand entry points in my category? What distinctive consumption occasions should I target?
- What are the consumption motivations behind consumers and contexts? How does the consumption decision-making process work?
- How to meet core and emerging consumer needs and address pain points in a changing landscape? What are the unmet needs that offer opportunity for product innovation?
- How to communicate more authentically with my audience?
How can we help?
We know not every question has an easy answer. Tell us your unique situation or what you might need, and we’ll work with you to find a solution that makes your life easier.
