NIQ BASES
Breakthrough Innovation
2024
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About
The Award
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For the past 13 years, BASES has identified more than 700 products from around the globe as Breakthrough Innovations.
These innovations addressed key consumer needs and delivered stand-out experiences that redefined their categories. This, in turn, has resulted in incredible outcomes. The report is available as a presentation covering case studies, learnings and upcoming trends.
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Hear from our experts
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BASES Breakthrough
Innovations get the job done
What makes innovations great?
It isn’t a trendy ingredient, attribute, or cutting-edge
technology (although all of these things might comprise
a successful new product).
Instead, great innovations solve consumer problems
-and they do it better than anyone else.
2023
Webinars
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Americas
Know the winners:
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Europe
Know the winners:
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Middle East
& Africa
Know the winners:
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Asia Pacific
Know the winners:
![](https://nielseniq.com/wp-content/uploads/sites/4/2023/10/Pacific-AU-NZ-2.png?w=321)
![](https://nielseniq.com/wp-content/uploads/sites/4/2023/11/SEA-BT-Winners-2023.png?w=321)
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Don’t miss
the On-Demand Webinars
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Key learnings
From 2022
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Forecasting
Packaging
Advertising
Methodology
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Monitor
BASES monitors all new product launches across more than 30 markets globally.
Review
Each innovation is reviewed to understand its in-market impact, spanning its benefits offered, sales, longevity, and growth.
Recognize
Those with the greatest impact are recognized as BASES Breakthrough Innovations for the year.
Want to
learn more?
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Our team is here to help as you develop your next Breakthrough Innovation.
Request a private presentation or learn more about all of our innovation solutions.
Analyses
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Despite economic uncertainties, manufacturers who innovate are gaining distribution, market share and competitive advantage. Learn which key actions can help fortify your innovation strategy in our latest analysis.
Innovation: A key driver of growth
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There’s an art and a science to optimizing the right price, pack, and portfolio mix – even more so in a volatile economic environment.
Is your business growing the right way?
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Innovators should approach new categories with a consumer-first mindset, ensuring they have permission to stretch.
Say yes to the stretch? Unlock CPG growth potential through category expansion
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Visit our
Innovator’s Vault
Explore an expansive collection of thought leadership, articles, industry analysis, podcasts and more to inspire your next great idea