A comprehensive analysis of financial industry chances, consumer behaviors, and brand dynamics

• Market Dynamics and Key Player Performance: This report provides a detailed examination of market movements, highlighting the growth and performance of key players in the financial industry.
• Evolving Consumer Behaviors and Expectations: Understand how consumer behaviors and expectations are evolving in response to digital disruption, economic changes, and regulatory reforms.
• Comprehensive Brand Health Metrics: Gain insights into brand equity, customer loyalty, and brand leverage to strengthen your brand’s position in the market and enhance strategic direction.
• Impact of Technological Advancements and Media Consumption Trends: Explore how technological advancements and media consumption patterns among financial decision-makers are shaping the future of the financial landscape, allowing you to adapt your marketing strategies for better engagement.

Financial Services:

NielsenIQ (NIQ) provides Finance Market Snapshot in the Thailand market. With rich experience in running local and regional studies, NIQ offers financial institutions the most comprehensive understanding of the financial industry landscape and delivers strategic insights to assist financial institutions in developing their business and strategies. NIQ has been running Financial Market Snapshot since Quarter 2 2023.

Key benefits:

The Finance Market Snapshot offers a holistic analysis of financial markets in Thailand. It provides a comprehensive understanding of the financial industry overview, financial products and brand usage, as well as explores brand health of banking, life insurance, and auto insurance. It includes a brand funnel and customer loyalty index, which is beneficial for measuring brand performance, growing brand awareness, and brand loyalty.