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Consumer and shopper insights
Understand consumer and shopper behavior, demographics, and loyalty with modern, representative consumer panels and customer survey capabilities.
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Connect with today’s informed consumer
Make confident decisions backed by the most comprehensive and representative consumer panel insights that provide a detailed understanding of where consumers shop, what they buy, and why.
- Unmatched scale. The largest sample sizes and most representative panels are backed by market-leading, exclusive POS truth sets to assure a comprehensive understanding of today’s omni shopper.
- On-demand. One consistent, intuitive interface is powered by a modern factory for fast, efficient, and flexible on-demand access to insights across all data assets.
- Industry expertise. Our century of experience, top industry talent, flexible service options, and collaborative-approach is tailored to the needs of your business.
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Looking to learn more?
Harness the power of the most trusted and comprehensive CPG data with an advanced, cloud-based data management, analytics, and visualization platform.
- Consumer Behavior – Exploring meaning, value and types
- Consumer Behavior Change – Exploring Meaning, Value, and Types
- Consumer Behavior Research – Definition and importance of consumer behavior research
- Buying Behavior – Meaning, value and types
- Purchase Drivers Unraveling the Forces Behind Consumer Choices
- Consumer Data – Unveiling the power of market insights
- Understanding Consumer Data Trends – A Gateway to Strategic Decision-Making
- Consumer Spending Data – Essential Insights for Market Success
- Consumer Data Platform – Meaning, value and types
- Consumer Surveys – The Key to Strategic Insights in Commerce and Retail