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Who we serve
NIQ delivers new pathways to growth and consumer understanding for manufacturers and retailers across the consumer packaged goods space, government agencies, financial service companies and more.
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Beauty and Personal Care
We offer expert analysis and insights on the trends latest trends in the beauty, personal care, and healthcare space.
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Beverage Alcohol
NIQ provides robust, comprehensive insights and on- and off-premise measurement for the beverage alcohol industry.
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Financial services
We provide hedge funds, investment banks, asset managers, private equity investors and venture capitalists with a complete and actionable understanding of the evolving global, omnichannel consumer.
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Government
Sitting at the intersection of public and private sectors, NIQ’s actionable intelligence and insights assist policymakers with strategic decision-making and assessments.
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Health & Wellness
We help brands and retailers stay ahead of trends and track consumer attitudes towards health, wellness, and sustainability in CPG .
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Media and AdTech
NIQ helps you understand the impact and effectiveness of advertising on sales and consumer behavior, and the levers you can pull to optimize campaigns and drive outcomes.
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Packaging
Our suite of packaging solutions provides a comprehensive global view of retail CPG sales data and consumer behavior insights.
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Pet
We offer the most complete coverage of the pet market, with consumer intelligence in pet consumables and supplies.
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Retail
NIQ delivers the Full View™ for retail, powered by the most complete data and advanced technology. With a suite of tools designed for a new era of intelligence, you can translate insights into powerful, profitable action and stay ahead of the competition.
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![](https://nielseniq.com/wp-content/uploads/sites/4/2023/03/Holiday-hub-cropped.jpg?w=1024)
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Supporting small to mid-size businesses
Visibility is a priority for small businesses. Gain market share and stay ahead of competitions by leveraging comprehensive data and insights.
Ready to learn more?
Contact us today with your questions about who we serve, what our data covers, and how to learn more.